Consultant Toronto, Canada

SEM SEO Expert

Welcome to SEM SEO Expert!
Welcome to SEM SEO Expert.  This site is owned by Toronto based SEM Expert, Nima Asrar Haghighi, and covers topics such as Search Engine Marketing , Search Engine Optimization , Social Media Optimization (SMO), Web Analytics and Affiliate Marketing. SEM stands for Search Engine Marketing and refers to marketing through search engines. SEM experts/specialists market products, services or websites either through SEO (Search Engine Optimization) or through PPC Advertising.

Even though it has been around since late 90s, SEM (on Google, Yahoo and MSN/Bing) has grown in popularity in the recent years due to the measurability and high return on investment. Web Analytics can work as an eye for an SEM, SEO and SMO expert.

In order to successfully run SEM (SEO and PPC) campaigns, search engine marketing experts / specialists need to know how people find a web site and how they interact with it once they arrive there. SEM experts / consultants create KPIs  (key performance indicators) that help them measure the success of different SEM campaigns utilizing their Web Analytics applications.
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SEM SEO Expert Bio

“SEM SEO Expert” is a blog written by Nima Asrar Haghighi. Nima is an Internet Marketing consultant with expertise in SEM (PPC Advertising), Organic SEO, RSS, Social Media and Web Analytics (Google Analytics IQ Certified). Nima holds an MBA in marketing, B.Eng. in Electrical Engineering, Project Management Certification, and CIW (Certified Internet Webmaster) in E-commerce. He provides SEM, SEO and Web Analytics Consulting Services at Cornerstone Group of Companies. Contact: nima @ sem seo expert.com.

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SEM SEO Expert: Nima Asrar Haghighi - Toronto SEM & SEO Consultant