Archive for May, 2005

AdSense for Feeds

Google has now launched the beta version of its AdSense for feeds. This program works like the AdSense program and delivers contextually targeted advertising through RSS feeds. With this move, Google would create more opportunities for its advertisers as well as more revenue potential for its publishers and of course Google itself. Given the popularity [...]

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Day 2 of Search Engine Marketing & Optimization Expo

As I mentioned in my earlier post, I attended the second day of SES conference. I did not attend the first day as most of the topics covered on that day were very basic. On May 5, the topics were more about SEM and its dynamics. I selected the following sessions to attend: Perfecting Paid [...]

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Attending the Search Engine Strategies 2005 Conference & Expo

On May 5, 2005, I got the chance to participate in the premier event for search engine marketing & optimization in Metro Toronto Convention Centre. There were more attendees than what I was expecting. It shows that the industry is growing and so many people are getting to understand the benefits of search engines. After [...]

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Glossary of Terms

Bid Jamming – The process by which a search marketer sets its bid as such that it makes its competitors pay their maximum CPC.Bid Management Tool – A software that automatically changes your bid for you to maintain your position on Yahoo result pages considering the maximum CPC you are ready to pay for a [...]

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