Archive for November, 2005

Google Analytics – Is Google Changing the name of the game?

Google just recently rebranded the Urchin Web Analytics Service as Google Analytics. Evenbetter they now offer it for free. But what this revolutionary move means? The launch of Google Analytics affects small-businesses and enterprise marketers, Web Analytics Companies, other search engines (Yahoo, MSN, Kanoodle), and definitely Google’s bottom line and future. Small-business Marketers now have [...]

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Nov 16, 2005 | 1 comment | View Post

Are Cookies treated fairly?

Are cookies treated fairly? That is the question we need to ask ourselves. Nearly 40 percent of respondents to recent study on cookies conducted by JupiterResearch in April said they trash cookies monthly. This number is big enough to make Web analytics, Internet marketing and affiliate marketing industries worried. It means that the measurements on [...]

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Nov 02, 2005 | 1 comment | View Post