I had been thinking about taking the Google AdWords exam for a while. However, I was always saying to myself, I knew the program inside out there was no need for me to take the exam. Nonetheless, being somebody who loves new challenges, to test myself, I finally freed some time off my busy schedule [...]
As I mentioned in my earlier post (Interactive Marketing Speaking Engagement), I had a presentation on the topic of search engine marketing in Canada. The event topics were more targeted toward direct marketing and direct response. However, among attendees there were some very sharp people with branding background. Not surprisingly, a debate was going on [...]
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