Kirill Popov and Stefan Pollard have written two articles (1 & 2) on the cost of increased e-mail frequency. The articles argue that e-mail frequency is an important issue which can affect the bottom line of marketers both in short and long run. If e-mail frequency is low, marketers will face the cost of lost [...]
Last week I got the chance to go to California to visit my family and attend the Search Engine Strategies conferences. The major difference with the conferences held in Toronto was the size of the event. It was a great opportunity to refresh the memory with best practices and observe the latest trends in the [...]
After almost two months of preparation, we officially launched our Search Engine Marketing Company in January of 2006 with the objective of becoming the best and largest Canadian Search Engine Marketing firm. It definitely was not an easy target given the fact that we had to start everything from scratch, designing our SEO & SEM [...]
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