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Welcome to SEM SEO Expert. This site is owned by Toronto based SEM Expert, Nima Asrar Haghighi, and covers topics such as Search Engine Marketing , Search Engine Optimization , Social Media Optimization (SMO), Web Analytics and Affiliate Marketing. SEM stands for Search Engine Marketing and refers to marketing through search engines. SEM experts/specialists market products, services or websites either through SEO (Search Engine Optimization) or through PPC Advertising.