Cookies are small text data given to a web browser by a web server. The data is stored on a website visitors’ hard drive and is returned to the specific web server each time the browser requests a page from that server. Cookies are used by web servers to remember information from page to page [...]
I have previously written some articles on Web Analytics on topics such as Web Analytics & Cookies, Introduction of Google Analytics, improvement of website usability utilizing Web Analytics, SEO KPIs, Branding KPIs, and benefits of Web Analytics. Given the growing importance of web measurement and the fact that the aforementioned articles seem to be some [...]
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