Pageviews might not be all you care to measure using Google Analytics. You may like to measure the number of times your documents and files (PDFs, AVI, WMV) are downloaded. Google Analytics provides you with the capability to track clicks on file download links. Because these links do not lead to a pageview on your [...]
Google AdWords offers a report called Search Query Performance report that can be a very powerful tool for improving your Google AdWords PPC campaign. As I mentioned in my previous post on keyword research, keyword selection can make or break a SEM campaign. You can utilize keyword research tools such as Wordtracker, Google AdWords keyword [...]
Twitter seems to have finally found a way to monetize its social media platform. Following their deals with Google and Microsoft to provide them with real time search, there are rumours that they are ready to launch their advertising platform. Google has been long a believer of ad relevancy and they pioneered the concept of [...]
Just received an update e-mail from Google regarding my Google Ad Manager Account. Since Google’s acquisition of DoubleClick back in 2008, they have made some improvements to Google Ad Manager to ensure easier and faster inventory and ad operations management. Google introduced their next generation of publisher ad serving platform – DoubleClick for Publishers (DFP) [...]
As I mentioned in my previous article on real time search, there would be more real time news feed added to the sources of real time search. Google just announced that starting this week, they added the content of My Space to real time search. Now Google provides a pool of news, photos and blog [...]
With the ever growing popularity of twitter and its role in providing real time news that search engines were not traditionally able to provide, Google decided to strike a deal with twitter and include real time search results on their SERPs (Search Engine Results Pages). Real time search is the new addition to the Google [...]
Have you ever wondered what kind of impression coverage (share of voice) you have on your Google AdWords campaigns? To help you get a better insight into your AdWords campaign`s share of voice, Google allows you run Impression Share reports both at the campaign and account levels. Impression share is a metric that represents the [...]
To ensure that you run effective SEM campaigns, you should take advantage of Web Analytics applications to better understand and optimize the performance of your campaigns. If you use Google AdWords to run PPC ads, you can easily integrate Google AdWords and Google Analytics by linking the two applications. However, you may find some discrepancy [...]
Latest Posts by SEM SEO Expert