Being an innovator might not necessarily mean you will be successful. In order for an innovative product to catch on, the market should be ready for accepting the product and you need to have the marketing arm that can push the product. Yahoo was the first major search engine who got into behavioural marketing by [...]
One of the less frequently used yet useful reports provided by Google AdWords is Reach and Frequency report. If you advertise using placement-targeted campaigns, AdWords’ Reach and Frequency Performance report helps you see how many users saw your placement-targeted ads and how frequently they viewed them over a period of time. To generate this report, [...]
Display Ads were among the first form of online advertising. Since marketers started utilizing Internet as a platform for promoting their products/services, banner advertising became popular. The rational was that if they can target websites that attract the same audience as theirs, they can reach their target market through contextual advertising. Banner ads have been [...]
According to eMarketer, Facebook will surpass MySpace in terms of ad revenue this year, with Facebook expected to bring in $605 million in ad revenue compared to $385 million that MySpace is expected to nab. With such a phenomenal growth in audience and engagement metrics, there is no surprise many online marketers have their eye [...]
Google recently re-introduced its Click to Call ads feature. With the wide spread use of smart phones and the growth of mobile search, Google has decided to take another look at Click to Call advertising concept they introduced a couple of years ago. At the time, the focus was mostly on the desktop where calling [...]
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