Since the introduction of Universal Search (aka Blended Search), search engine marketers have been considering optimizing videos to rank high on search engine results pages as part of their SEO efforts. Some of the techniques SEO specialist use to optimize a video are: Using a keyword rich title for the video Tag video with relevant [...]
When Internet marketing specialists try to put together an online advertising plan for promoting their businesses (let it be B2B or B2C business), they usually take into consideration two Internet marketing strategies: direct response marketing and brand awareness. Internet marketing can be used and benefited by any businesses to fulfill their direct response or branding [...]
Just 2 years after introducing Landing Page Impact on AdWords Quality Score, Google just announced that they are now using site speed as a factor in their search ranking algorithm. Currently, website speed does not have a huge impact on the ranking and still site relevance and backlinks are more important factors in SEO; however, [...]
As I mentioned earlier, Google introduced its new Remarketing feature. Google remarketing (a.k.a remessaging) can be used to develop and implement different strategies such as: Retargeting all visitors to your site. For example, if you are an online publisher, you can choose to retarget those people who have visited your site and not subscribed to [...]
There has been so many talks about social media and its impact on our society, businesses and marketing. Here are some interesting stats on social media gathered by Erik Qualman the author of socialnomics. Statistics presented in this video shows the amazing growth of social media websites such as Facebook, YouTube and Twitter.
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