One of the challenges search engine marketers had been facing was that the only way they had to analyze, optimize and measure the success of an SEM campaign solely based on the last click conversion. Even though considering the contribution of the last click conversion to the success of a campaign is important, ignoring the [...]
Google just announced a new modifier to its broad match. AdWords has been offering 4 main types of keyword matches for quite a while: Broad match, phrase match, exact match and negative match. Broad match: night stand can trigger ads for Cheap Night Stand, Night Stand Deals, Stand For Night Lamps, One Night Stand! Phrase [...]
Depending on the size and brand sensitivity of organizations, they have traditionally had Public Relations departments, spokesperson or spin doctors to deal with crisis management, customer relations, employee relations, government affair and media relations. Even though Public Relations (PR) has been a center of attention for years as the process of maintaining public image for [...]
As I mentioned in my blog posts on Universal Search and Personalized Search, Google has been working on personalizing its search results utilizing social media and networking sites. Google Social Search is meant to help searchers find the answers to their questions from their own social circle, a set of online friends and contacts they trust. [...]
Google just announced the addition of Target CPA Bidding to its conversion optimizer tool. With this feature, you can set the Target Cost Per Acquisition (CPA) Bidding at the campaign level which lets Google AdWords know the average amount you are ready to pay for a conversion. When Google first introduced Conversion Optimizer, the tool [...]
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