In my previous articles, Yahoo & Microsoft Alliance and Optimizing for Bing, I mentioned about the plans of Microsoft and Yahoo to merge and its impact on natural search results and search engine optimization. The other major impact of search alliance will be on pay per click (PPC) advertising on both Yahoo and Bing. Microsoft [...]
As I mentioned in my previous post (Yahoo & Microsoft Search Alliance), the alliance is well on its way. Some Bing results have already started to show up on Yahoo particularly in US. As a result of the testing, some sites have seen fluctuations on their rankings. The search alliance also impacts organic search (web, [...]
It seems that the Yahoo and Microsoft Search Alliance is going to happen as planned in October and we are not going to wait until the end of holiday season. As announced back in February, Yahoo and Microsoft forged an alliance to provide their users with a new search experience by providing relevant results faster [...]
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