I selected the following sessions to attend:
- Perfecting Paid Listing
- Search Engines & Web Server Issues
- Auditing Paid Listing & Click-fraud Issues
- Ad Management Tactics
- Shopping Search: Opportunities & Tactics
Overall, It was a useful day as I got the chance to exchange ideas with other experts and the heavy weights in the industry such as Chris Sherman and Danny Sullivan.
On the next posts I will go further in detail on each session.
Labels: Search Engine Events