AdSense for Feeds

Google has now launched the beta version of its AdSense for feeds. This program works like the AdSense program and delivers contextually targeted advertising through RSS feeds. With this move, Google would create more opportunities for its advertisers as well as more revenue potential for its publishers and of course Google itself.

Given the popularity and growth of RSS feeds, this service could prove successful and provide advertisers with targeted audience.

Day 2 of Search Engine Marketing & Optimization Expo

As I mentioned in my earlier post, I attended the second day of SES conference. I did not attend the first day as most of the topics covered on that day were very basic. On May 5, the topics were more about SEM and its dynamics.

I selected the following sessions to attend:

• Perfecting Paid Listing
• Search Engines & Web Server Issues
• Auditing Paid Listing & Click-fraud Issues
• Ad Management Tactics
• Shopping Search: Opportunities & Tactics

Overall, It was a useful day as I got the chance to exchange ideas with other experts and the heavy weights in the industry such as Chris Sherman and Danny Sullivan.

On the next posts I will go further in detail on each session.

Attending the Search Engine Strategies 2005 Conference & Expo

On May 5, 2005, I got the chance to participate in the premier event for search engine marketing & optimization in Metro Toronto Convention Centre. There were more attendees than what I was expecting. It shows that the industry is growing and so many people are getting to understand the benefits of search engines.

After the crash of e-commerce after Y2K, It is now obvious that the industry is picking up again and this time companies actually have a business model. With the help of search engines and improving user friendliness of their sites, now business are actually making money.

SEO, SEM, CPC, PPC, CPM, PFI and so many other acronyms are heard these days. Companies now are implementing internet marketing as an integral part of their overall marketing plan.

On the upcoming posts I will share what happened in the conference.

By Nima - Search Expert

Glossary of Terms

Bid Jamming - The process by which a search marketer sets its bid as such that it makes its competitors pay their maximum CPC.

Bid Management Tool - A software that automatically changes your bid for you to maintain your position on Yahoo result pages considering the maximum CPC you are ready to pay for a phrase.

CIW - It is an acronym for Certified Internet Webmaster.

Cost Per Click - Also known as CPC, is a term used in Paid Per Click Advertising. It refers to the cost you encounter every time your advertisement is clicked.

CPC - See Cost Per Click

CPM - It is an acronym representing cost per thousand impressions (number of times your ad served). In CPM model, your cost is calculated by multiplying the number of impressions by the CPM rate negotiated by the publisher.

Google AdWords Qualified Professional - is a Qualified Individuals within the Google Advertising Professionals program who has passed the Google Advertising Professionals Exam and have met other requirements in order to achieve this level of recognition.

KPI - Key Performance Indicator

MBA - Master of Business Administration

Paid For Inclusion - Also known as PFI, refers to paid submission of a website to the search engines/directories to ensure its inclusion in their database. It usually does not guarantee the ranking.

Paid Per Click - Also known as PPC, is a form of advertising on the net where you only pay commission when your advertisement is clicked.

PFI - See Paid For Inclusion

Podcasting - podcasting term is coined by combining ipod and broadcasting. It refers to broadcasting audio/video files over the Internet using RSS or Atom feeds.

PPC - See Paid Per Click

Really Simple Syndication - Is a means of distributing dynamic and frequently changing content. It is in XML format and distributed among the subscribers through their RSS aggregators.

RSS - See Really Simple Syndication

RSS Feeds - Are usually the summaries of Website content, articles or blog posts that are published in RSS format.

Search Engine Marketing - Also known as SEM, refers to the marketing initiatives undertaken to promote a website on search engines.

Search Engine Optimization - Also known as SEO, is the process of optimizing your website so that it gets a high ranking for your targeted key phrases.

SEM - See Search Engine Marketing

SEM Expertise - the set of skills required to conduct search engine marketing proficiently.

SEO - See Search Engine Optimization

SERP - is an acronym for Search Engine Result Page