SEM SEO Expert by Nima Asrar Haghighi: December 2006 - Toronto SEO, SEM, SMO, Web Analytics Consultant .comment-link {margin-left:.6em;}

SEM SEO Expert by Nima Asrar Haghighi

SEM SEO Expert” is a blog written by Nima Asrar Haghighi. Nima is an Internet Marketing Specialist with expertise in SEM (PPC Advertising), Organic SEO, RSS, Social Media and Web Analytics (Google Analytics IQ Certified). Nima holds an MBA in marketing, B.Eng. in Electrical Engineering, Project Management Certification, and CIW (Certified Internet Webmaster) in E-commerce. Contact: nima @ sem seo expert.com.

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Welcome to Nima Asrar Haghighi's blog covering Internet marketing topics such as search engine optimization, search engine marketing, Web Analytics, RSS and online marketing industry as a whole.

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Monday, December 25, 2006

Meme Blog Tag – 5 Things Internet Meme

Meme, a phrase coined by Richard Dawkins, refers to a unit of cultural information transferable from one mind to another according to Wikipedia.

I first experienced meme as a kid when I was in the elementary school by receiving a chain letter in which I was asked to pass it on to a number of people. The concept of meme has survived the test of time and technology. It reappeared in my life around 1998 in the form of e-mail meme.

So, it is not surprising to see that meme has found its way to Web 2.0 and social media. The new form of Internet meme is Blog Tag or 5 Things Meme where you share 5 things about yourself that few people know about you and then you tag others to pass the meme on to others.

I was tagged by June Li, the Toronto based web analytics expert.

I am supposed to share 5 things about myself. I am going to give it a try:

1. I was born with a gift. The greatest gift any child can ask for: the most honest, ethical, caring and loving parents in the world.
2. 8 years of my elementary and middle school life was during war. We had to study under the light of a candle and under the staircase (AKA bunker).
3. I was 16 when I first passed the university exam. However, I was not yet able to go to university until I finished grade 12 when I was 18.
4. It took me 5 days to type my first MBA assignment. No it was not that long. It was just 1,500 words. However, it was my first time, typing in English. Now I think I type a little bit faster ;0)
5. I love playing ping pong.

To continue the meme blog tag, I tag Seth Godin, Lee Odden, Rand Fishkin, Eric Peterson, and Robbin Steif .



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Saturday, December 16, 2006

Keyword Research for Web Marketing, SEO and PPC

With more and more people using search engines to search for the products and services they need, making sure your website appears on top of search engine results is becoming crucial. However, as you are usually limited in the number of keyword phrases that you can optimize a site for, the question is which keyword phrases to optimize a Web site for.

Effective keyword research is the process of researching and selecting keywords that are relevant to your site and used by prospects on search engines to find the products and services you offer.

Selecting the right keywords can make or break a Search Engine Optimization (SEO) project. So, it is very important for web marketers to select keywords that are not only related to their product offerings, but also are generating enough traffic to worth the SEO optimization efforts. Here is where having access to a robust keyword research tool/software that provides different variations of searches done in the real life by prospects, the number of times they are searched for and how competitive those keywords are can prove handy.

Having access to paid or free keyword research tools even though a necessity, it is not enough. Understanding how to utilize a keyword research tool in the context of a SEO project is the key to success. It is also important to integrate the keyword research results with the copy writing and designing a website for maximum impact.

Keyword research is also integral to the success of PPC (SEM) campaign as finding the right mix of keywords can contribute to the ROI and marketers' bottom line.

As you can use a larger universe of keywords in an SEM campaign than that of SEO and you can measure the ROI for all those keywords, you can use the PPC campaign to find the best converting keywords. Then you may utilize those keywords to optimize your site organically. Even though visitors coming from different sources (organic vs. paid) might behave differently, this approach is much better than shooting in the dark.

So, in short, proper keyword research helps you discover new opportunities, tackle the misconceptions and increase conversions. However, it is important to keep in mind that keyword research should be a dynamic and ongoing process as the Web, people and trends evolve.

By Nima - Toronto SEM SEO Expert

Related Article: Google Search-based Keyword Tool
Similar articles at: http://www.semseoexpert.com/search-engine-optimization and Similar articles at: http://www.semseoexpert.com/search-engine-marketing

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