Weather you conduct SEO in house or outsource it you cannot afford to overlook an advanced link building program. While working on your backlinks you need to consider link popularity, link quality, link relevancy and anchor text.
The link building campaigns became part of the optimization of website for search engines after Google revolutionized the way search engines were ranking websites by introducing PageRank.
As a result marketers with SEO expertise work on building valuable and viral content that add value to their audience and entice them to share the content with their community by providing links to them.
Some people tried to manipulate the search engine results by starting building and fabricating links.
As part of their quest to continuously improve their search technology, Google started incorporating other factors such as TrustRank, disregarding spam links, discounting reciprocal links and one way links that were not created organically.
Google even pioneered the use of no-follow tag and introduced ways to report paid links that are trying to manipulate PageRank algorithm and search results.
Many individuals and companies use blogs as a way of creating ongoing content and sharing information with their audience. Given the very nature of blogs and the fact that their purpose is to create ongoing multi-directional communications, they were embraced by search engines as a source of valuable and unbiased content.
In the early days of blogs, all you needed to do was to write an article on a blog and link to a site or a new page and search engines were following those links and that site was getting value for it.
Overtime, like any other linking strategy, link building through blogs has been affected by changes to search engines algorithms; however, blogs have not yet fully lost their mojo. It seems that links from blogs with a high authority and relevant and topical content are still useful.
By Nima - Toronto SEO Expert
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