Welcome to SEM SEO Expert.  This sites owned by Toronto based SEM Expert, Nima Asrar Haghghi, covers topics such as Search Engine Marketing , Search Engine Optimization , Social Media Optimization , Web Analytics and Affiliate Marketing .

SEM stands for Search Engine Marketing and refers to marketing through search engines.  SEM experts/specialists market products, services or websites either through SEO (Search Engine Optimization) or through PPC Advertising.  Even though it has been around since late 90s, SEM has grown in popularity in the recent years due to the measurability and high return on investment. 

Web Analytics can work as an eye for an expert.  In order to successfully run SEM (SEO and PPC) campaigns, search engine marketing experts /specialists need to know how people find a web site and how they interact with it once they arrive there. SEM experts / consultants create KPIs  (key performance indicators) that help them measure the success of different SEM campaigns.