That is why web marketers should think of other metrics and indicators that help them evaluate the performance of SEO initiatives. That is where Web Analytics comes to rescue.
Mike and I are working on a project together and we came up with some possible "Key Performance Indicators" for measuring natural optimization for websites. Mike has written a great article called “The KPI of SEO” on this topic.
For those who have not yet clicked through to Mike’s blog, here are the SEO KPIs:
• Change in Visits/Visitors from Organic Search
• Change in Number of Organic Search Keywords
• Change in the Number of Entry Pages
• Change in the Number of Branded Keywords
Of course depending on the objectives of a site (selling advertising, e-commerce, lead generation, technical support) we can define other Key Performance Indicators (KPIs) to compliment these metrics.
By Nima - Toronto SEM SEO Expert
Similar articles at: http://www.semseoexpert.com/search-engine-optimization and Similar articles at: http://www.semseoexpert.com/web-analytics
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