SEM SEO Expert by Nima Asrar Haghighi: February 2008 - Toronto SEO, SEM, SMO, Web Analytics Consultant .comment-link {margin-left:.6em;}

SEM SEO Expert by Nima Asrar Haghighi

SEM SEO Expert” is a blog written by Nima Asrar Haghighi. Nima is an Internet Marketing Specialist with expertise in SEM (PPC Advertising), Organic SEO, RSS, Social Media and Web Analytics (Google Analytics IQ Certified). Nima holds an MBA in marketing, B.Eng. in Electrical Engineering, Project Management Certification, and CIW (Certified Internet Webmaster) in E-commerce. Contact: nima @ sem seo expert.com.

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Welcome to Nima Asrar Haghighi's blog covering Internet marketing topics such as search engine optimization, search engine marketing, Web Analytics, RSS and online marketing industry as a whole.

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Thursday, February 21, 2008

One Degree to Create Canadian Blogroll

One Degree, the Canadian blog on digital marketing and social media for Canadian marketers, has initiated the process of creating a blogroll of Canadian blogs that lists marketing, PR and digital communication blog rolls.

In the absence of a comprehensive directory of Canadian blogs, this is a great move. If you are a marketer blogging in Canada, you may consider adding your blog to this blogroll. To see how your blogroll will look like, you may visit mine at One Degree.

Weather you are using Blogger, Wordpress or any other platform, you can create your own blogroll at blogrolling.com.

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Tuesday, February 19, 2008

How to Generate XML Sitemap for Your Web Site

In my earlier on XML Sitemap, I explained how you can make sure search engines such as Google, Yahoo and MSN find your XML Sitemap by referring to it on robots.txt file.

Recently MSN launched its own version of webmaster tool, Live Search Webmaster Center. It allows webmasters submit their XML Sitemap to MSN Live Search.

Your Sitemap for a URL could look like this:

< xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
< url >
< loc >
yahoo-and-msn.html< /loc >
< lastmod >2007-12-16T02:20:20+00:00< /lastmod >
< changefreq >monthly< /changefreq >
< priority >0.60< /priority >
< /url >

Some of the attributes that you can include in your sitemap are: urlset, url, loc, lastmod, changfreq and priority. For more details you may visit Sitemaps Protocol at sitemaps.org.

Weather you create your Sitemap using a free XML Sitemap Generator tool (e.g., xml-sitemaps, Gsitecrawler)or manually, make sure that you give more priority to most important pages of your site. Also make sure the code is written correctly by validating your code by utilizing an XML Sitemap Validator.

By Nima, Toronto SEO Expert
Similar Articles at www.semseoexpert.com/search-engine-optimization.

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Tuesday, February 12, 2008

Toronto SEO Copywriters & Search Engine Optimization

Writing for the Web was once just about writing a content that grabs the attention of Internet surfers. However, as SEO is getting more and more attention by Internet Marketers, website copywriters should also keep search engines in mind while writing content.

This has created a new industry and you can see many Toronto companies or freelancers offering SEO copywriting services.

Copywriting for search engines optimization is a challenging task. SEO Copywriters not only should take into consideration the content they need to deliver, but they also should pay close attention to their choice of words. If a writer just writes for visitors and not search engines, s/he might fail to use the keywords that people are searching for and as a result miss on the potential traffic. On the other hand if the copywriters just write for search engines, they could deter visitors from reading on.

The trap some of SEO copywriters fall in is that they keep repeating the same keywords over and over to please search engines. When I deal with freelance copywriters, I always have a tip for them: understand LSI and conduct keyword research before putting your pen on the paper (or finger on the keyboard).

Search engines use Latent Semantic Indexing when they are trying to understand the content of a website. If copywriters take LSI into consideration while optimizing their content for search engines, they will be able to write content that is attracting to visitors and is optimized for engines.

By Toronto SEM SEO Expert

Similar articles at: http://www.semseoexpert.com/search-engine-optimization

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