SEM SEO Expert by Nima Asrar Haghighi: May 2008 - Toronto SEO, SEM, SMO, Web Analytics Consultant .comment-link {margin-left:.6em;}

SEM SEO Expert by Nima Asrar Haghighi

SEM SEO Expert” is a blog written by Nima Asrar Haghighi. Nima is an Internet Marketing Specialist with expertise in SEM (PPC Advertising), Organic SEO, RSS, Social Media and Web Analytics (Google Analytics IQ Certified). Nima holds an MBA in marketing, B.Eng. in Electrical Engineering, Project Management Certification, and CIW (Certified Internet Webmaster) in E-commerce. Contact: nima @ sem seo expert.com.

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Welcome to Nima Asrar Haghighi's blog covering Internet marketing topics such as search engine optimization, search engine marketing, Web Analytics, RSS and online marketing industry as a whole.

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Saturday, May 17, 2008

Landing Page Load Time Added to AdWords Interface

As I mentioned in my earlier article, Landing Page Load Time Impact on Google AdWords Quality Score, Google announced that "landing page load time" would be added to the factors influencing Quality Score.

Even though it will not be enforced until mid-June, Google announced the landing page load time is now added to AdWords interface on the Keyword Analysis page.

landing page load time is now available on AdWords interfaceTo keep things fair, the load time is compared to the average landing page speed in your server's geographic region.

By Nima Asrar Haghighi, SEM Expert

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Thursday, May 15, 2008

Google goes Social with Google Friend Connect

Earlier this week, Google announced a preview release of the newest addition to its product mix, Google Friend Connect, a service that helps website owners grow traffic by enabling sites on the web to easily add social features to their websites.

By offering Friend Connect, which can be added to a web property by simply adding a snippet of code to the site, Google removes the technological barriers of offering social applications.

Google Social Networking - Friend Connect

Website owners can now attract more traffic to their sites and keep them engaged utilizing the social gadgets created by Google and OpenSocial developers. Some of the main gadgets offered are member management, message board, reviews, and picture-sharing.

So in a nutshell, Google Friend Connect helps website owners in three major ways:

Increase Traffic -Visitors get engaged and bring along their Internet friends and connections from social networks such as Facebook, orkut and MySpace.

Improve Engagement KPIs - People can get more involved by getting engaged with social features developed by Google and the OpenSocial developer community.

Reduce Cost to Market - With no programming needed, the technological and financial barriers of adding social features to the sites are removed.

Friend Connect can also give Google more insight into the websites' audiences by mapping a virtual representation of a social user on the web. This will eventually help Google provide more robust advertising through Google AdSense and Placement Targeting by providing demographic and interest segmentation.

This Google application has major implications on Search Engine Optimization (SEO) and Social Media Marketing (SMM) as it incorporates user generated content to the sites.

Here is a video that shows how Google Connect works:

Update: now also posted on Onedegree.

Nima Asrar Haghighi

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