SMX Search Analytics – Toronto

After Danny Sullivan and Chris Sherman departed from Search Engine Strategies (SES) conference and expo series, initiated SMX Search Marketing Expo. SMX brings together some of the sharpest minds in the search engine marketing industry.

Earlier in April, I attended Toronto SMX Search Analytics Conference and Expo. The purpose of Search Analytics is to provide marketers with insight into their visitors, customers and those who bounced away. The promise of the event is to equip advanced search marketers with tools, tactics and strategies that can maximize the effectiveness of their search engine marketing campaigns.

Toronto SMX Search Analytics conference kicked off by keynote speaker, Venessa Fox and covered topics such as:

• Analyzing & Converting Organic Search Traffic – Covering SEO KPIs
• Analyzing & Converting Paid Search Traffic – Utilizing Web Analytics to measure PPC campaigns
• Up Close with Google Analytics – Measuring traffic utilizing GA
• Top Ten Customized Search Analytics Reports – Creating Custom Executive Dashboards
• Successful Testing for Improved Search Marketing ROI – A/B and Multivariate Testing
• Traffic Segmentation & Why It Matters – segmenting organic and paid search traffic by location, demographic and psychographics to improve ROI
• Search Analytics & Competitive Intelligence – Analyzing competitors’ strategies and bit them at their own game
• Creating a Data-Driven Culture – Building an Analytics and data driven culture in the organization
  

The two-day Toronto SMX Search Analytics program was jam-pack of information. While SES Toronto is a great source of information for marketers interested in Search Engine Marketing, SMX series are more suitable for more seasoned search marketers.





Nima Asrar Haghighi, SEM & SEO Expert