SEM SEO Expert by Nima Asrar Haghighi

SEO Training in Toronto- Courses for Learning PPC

2008-11-22T17:53:00.011-05:00

With the growth of search engine optimization and marketing and the ever growing demand for SEM and SEO experts who could help augment online marketing campaigns, more marketing and web design professionals are looking for SEM (ppc advertising) and SEO training courses to learn about the latest search engine optimization & marketing techniques. As an early SEO and PPC adopter, I learned search

Google Search Based Keyword Tool - SKTool

2008-11-18T22:23:00.006-05:00

Google just announced the introduction of its new keyword search tool. Google's new free keyword suggestion tool is called Search-based Keyword Tool (SKTool). Whether you use keyword research tools for SEO or PPC advertising using AdWords, YSM (previously Overture), MSN and adCenter, you can benefit from Google's new and free keyword tool. The Search-based Keyword Tool helps you leverage search

SEO vs. PPC Promotion Strategies

2008-10-30T01:06:00.009-04:00

Marketing SEO vs. PPC Promotion StrategiesSEO or SEM? This is a question you might have asked yourself. You have the budget to allocate either to SEO market your products and services or take advantage of PPC advertising to promote your website. When deciding on your marketing strategies, there are many factors that you need to take into consideration.On the first look, SEO seems to be the

Google AdWords & AdSense Pay Per Click Fraud Detection

2008-10-12T11:05:00.006-04:00

Just heard the latest news on Google PPC Click Fraud Detection and Prevention. Click Forensics announced that Google will be accepting click-quality e-reports generated by the Click Forensics’ Fully Automated Click Tracking Recognition (FACTr). This means that Google AdWords advertisers can now submit click fraud reports to Google in an automated fashion through FACTr click fraud auditing service

Not for Profit Conference - 2008 NFP Seminar by CMA

2008-09-25T22:11:00.007-04:00

I will be speaking at 2008 CMA Not-for-Profit Conference on October 7, 2008 here in Toronto. The objective of this seminar is to share with the non profit organizations ways to develop an inegrated marketing strategy and to showcase innovative concepts in the not-for-profit industry. The audience for this event will be marketing and management teams from non for profit organizations and

How to write & optimize Press Releases for Search Engines – SEO for PR

2008-09-20T17:09:00.005-04:00

Public Relations or PR is the practice of managing the flow of information, news and communications between a company and its stakeholders. Public relations – also referred to as PR (which is different from PageRank) creates exposure in credible third-party outlets and offers a third-party legitimacy that advertising or marketing may not have. PR can be in different shapes including lobbying,

SEO Expert in Toronto - Hiring Again

2008-08-04T02:15:00.010-04:00

In my previous post, Professional SEO Specialist - Toronto, I mentioned that we were looking for SEO experts in Toronto to join our expanding team. We are hiring for another SEO expert again. Some of the qualifications we are looking for in the potential SEO expert we are planning to hire are: Research key words that best meet the target market of people who are searching for products, services

Search Engine Strategies (SES) Conference Toronto, 2008

2008-06-19T21:30:00.007-04:00

Earlier this week we exhibited at Search Engine Strategies Conference here in Toronto. SES Toronto was held in Metro Convention Centre. The exhibition hall was busier than last year. Our booth specifically had a very good traffic as I was offering a quick 15-minute evaluation of search engine friendlienss of the visitors' sites. Overal, 2008 SES Conferences were not as strong as the SES

Tirgan Festival - Persian Cultural Event in Downtown Toronto

2008-06-09T21:37:00.004-04:00

Recently, I volunteered to help the organizers of Tirgan Festival, a Persian event that will be held in Toronto (Harbourfront Centre) in July 17 - 20, 2008. Tirgan festival presents Iranian art and culture through a four-day cultural festival in Toronto. The event makes a deliberate effort to include contributions from various ethnic groups in Iran in as many art forms as possible. Celebrating

Landing Page Load Time Added to AdWords Interface

2008-05-17T12:07:00.004-04:00

As I mentioned in my earlier article, Landing Page Load Time Impact on Google AdWords Quality Score, Google announced that "landing page load time" would be added to the factors influencing Quality Score. Even though it will not be enforced until mid-June, Google announced the landing page load time is now added to AdWords interface on the Keyword Analysis page. To keep things fair, the load

Google goes Social with Google Friend Connect

2008-05-15T23:20:00.013-04:00

Earlier this week, Google announced a preview release of the newest addition to its product mix, Google Friend Connect, a service that helps website owners grow traffic by enabling sites on the web to easily add social features to their websites. By offering Friend Connect, which can be added to a web property by simply adding a snippet of code to the site, Google removes the technological

Landing Page Load Time Impact on Google AdWords Quality Score

2008-04-07T20:45:00.007-04:00

Google announced recently that they Will soon incorporate "landing page load time" as a factor to their Quality Score formula. Load time evaluation will be added to the keyword analysis tips on AdWords interface. Quality Score has always been treated as black box and there has not been much transparency around it (for the obvious reasons such as protecting trade secrets and preventing

LinkedIn Launches Company Profile

2008-03-28T00:08:00.003-04:00

Have you ever wondered how to use LinkedIn? Asked yourself whether you should join another Social Network? Is LinkedIn just another network marketing Website? Well, you are probably not alone! With so many social networking sites why should you bother joining LinkedIn? LinkedIn can be used for many purposes. It can be a simple way to keep in touch with your contact in your industry, conduct

One Degree to Create Canadian Blogroll

2008-02-21T18:11:00.006-05:00

One Degree, the Canadian blog on digital marketing and social media for Canadian marketers, has initiated the process of creating a blogroll of Canadian blogs that lists marketing, PR and digital communication blog rolls. In the absence of a comprehensive directory of Canadian blogs, this is a great move. If you are a marketer blogging in Canada, you may consider adding your blog to this

How to Generate XML Sitemap for Your Web Site

2008-02-19T21:41:00.010-05:00

In my earlier on XML Sitemap, I explained how you can make sure search engines such as Google, Yahoo and MSN find your XML Sitemap by referring to it on robots.txt file. Recently MSN launched its own version of webmaster tool, Live Search Webmaster Center. It allows webmasters submit their XML Sitemap to MSN Live Search. Your Sitemap for a URL could look like this: < xmlns="http://

Toronto SEO Copywriters & Search Engine Optimization

2008-02-12T23:04:00.007-05:00

Writing for the Web was once just about writing a content that grabs the attention of Internet surfers. However, as SEO is getting more and more attention by Internet Marketers, website copywriters should also keep search engines in mind while writing content. This has created a new industry and you can see many Toronto companies or freelancers offering SEO copywriting services. Copywriting for

KPIs for Measuring SEO Success

2008-01-25T18:26:00.002-05:00

Measuring the success of Search Engine Optimization process for a website beyond the ranking reports is a must. SEO experts do their best to optimize sites for high rankings for keywords with high effectiveness index. However, with the new developments in search personalization, relying only on ranking reports to evaluate the effects of organic search optimization is not enough. That is why web

Google Wages War against Paid Text Link for SEO

2007-11-18T17:19:00.001-05:00

After months of speculations about Google punishing sites that sell links and discounting the value of paid text links for SEO purposes, Matt Cutts from Goolge revealed that they see paid links against their terms and conditions and quality guidelines. Here is a video from an interview Danny Sullivan did with Matt Cutts in SMX Advanced search engine optimization conference. Video - Matt Cutts

Link Building Strategy - Are blogs treated differently?

2007-11-11T16:08:00.002-05:00

If you have ever thought of doing SEO (Search Engine Optimization) for your company’s website, you have probably heard of building reciprocal and one way links to your site. Weather you conduct SEO in house or outsource it you cannot afford to overlook an advanced link building program. While working on your backlinks you need to consider link popularity, link quality, link relevancy and anchor

SEM Expertise Needed to Be an SEM Specialist

2007-09-09T16:01:00.002-04:00

One of my responsibilities is to develop SEM Experts in house. To do so, it is important to understand what expertise a SEM specialist needs to have in order to be successful. SEM expertise required can be determined by looking closely at the search engine marketing process. The first step in designing a search marketing campaign is to understand the business objectives. So, an SEM expert needs

Personalization & Google Universal Search Optimization

2007-07-21T10:57:00.002-04:00

On the second part of my article on One Degree, Personalization and Universal Search Optimization, I covered different tactics and strategies on optimization of a website for personalized Universal search. I argued that the first step in optimization is to make sure your site has a wide reach and has high visibility. Some of tactics I recommend are chasing the search long tail, utilizing Latent

Optimizing for Personalized and Universal Search

2007-07-07T15:32:00.002-04:00

I recently wrote an article on how to optimize your web site for personalized and Google universal search. I have tried to analyze the impact of personalized search and universal search on Search Engine Optimization. The article is going to be posted in four parts on One Degree. You may read the first part at Impact of Personalization on SEO. By Nima - Toronto SEO Expert Similar articles at:

Should You Outsource SEO / SEM Services?

2007-06-09T19:45:00.001-04:00

If you are asking yourself whether outsourcing SEO / SEM services is the right decision, you are already ahead of the curve. Why? Because the chances are many of your competitors do not even know about search engine optimization and marketing.You have recognized the benefits of optimizing your site for search engines and positioning your site on top of the SERPs. You are dealing with a dilemma

Public Speaking - Maximize Your Magazine's Online Presence

2007-06-06T23:00:00.000-04:00

Yesterday, I presented at 2007 Magazines University - The Magazine & Internet Publishing Conference together with Don and Debbie. The topic of the presentation was Maximize Your Magazine's Online Presence. The presentation covered topics such as Search Engine Optimization, Search Engine Marketing, Blogs, Social Networks and viral marketing. The objective of the presentation was to show case how

Submit XML Sitemap to Google, Yahoo and MSN

2007-04-14T19:29:00.004-04:00

As part of their quests to provide their users with the most accurate answers, search engines such as Google and Yahoo have been trying to gain a better understanding of site and link structures. Google introduced its Webmaster tool and Yahoo introduced and enhanced its Site Explorer. These tools help webmasters better understand how search engines see their sites and optimize their sites