Google Profiles – People Search Improvement or Social Media Supremacy?

Google announced earlier that by enhancing Google Profiles they give people a greater control over their online profiles when somebody searches for their names on search engines. Google has already started showing Google profile results at the bottom of US search queries for people names.

Currently only 4 profiles are shown for name-query searches. These results provide snippets from user-generated Google profiles and link to the profile pages. From your Google profile you can link to your blog, LinkedIn profile, or Twitter account. Currently the links are not using nofollow. However, that might change as spammers might start building bogus accounts just for the sake of link building.

By providing links to your other sites from your Google Profile, you can help Google better build a Social Graph of you on the Internet. Google can potentially use this data to better understand the relationship between sites, decide how to flow PageRank, and further personalize search results.

As Google Profiles evolves, Google will add more functionality to the product which will provide Google with more insight into people`s social connections.

Even the Google Profiles are currently shown at the bottom of the SERPs, they could potentially rank on top of the search engine results pages which could potentially divert the traffic from major social media sites such as LinkedIn and Twitter providing Google with more real estate/platform for socio-demographic advertising.

Nima Asrar Haghighi, SMO Expert

Google goes Social with Google Friend Connect

Earlier this week, Google announced a preview release of the newest addition to its product mix, Google Friend Connect, a service that helps website owners grow traffic by enabling sites on the web to easily add social features to their websites.

By offering Friend Connect, which can be added to a web property by simply adding a snippet of code to the site, Google removes the technological barriers of offering social applications.



Website owners can now attract more traffic to their sites and keep them engaged utilizing the social gadgets created by Google and OpenSocial developers. Some of the main gadgets offered are member management, message board, reviews, and picture-sharing.

So in a nutshell, Google Friend Connect helps website owners in three major ways:

Increase Traffic -Visitors get engaged and bring along their Internet friends and connections from social networks such as Facebook, orkut and MySpace.

Improve Engagement KPIs - People can get more involved by getting engaged with social features developed by Google and the OpenSocial developer community.

Reduce Cost to Market - With no programming needed, the technological and financial barriers of adding social features to the sites are removed.

Friend Connect can also give Google more insight into the websites' audiences by mapping a virtual representation of a social user on the web. This will eventually help Google provide more robust advertising through Google AdSense and Placement Targeting by providing demographic and interest segmentation.

This Google application has major implications on Search Engine Optimization (SEO) and Social Media Marketing (SMM) as it incorporates user generated content to the sites.

Here is a video that shows how Google Connect works:



Update: now also posted on Onedegree.

Nima Asrar Haghighi

LinkedIn Launches Company Profile

Have you ever wondered how to use LinkedIn? Asked yourself whether you should join another Social Network? Is LinkedIn just another network marketing Website? Well, you are probably not alone! With so many social networking sites why should you bother joining LinkedIn?

LinkedIn can be used for many purposes. It can be a simple way to keep in touch with your contact in your industry, conduct network marketing, market yourself or your business, find leads, jobs, or talents for your corporation.

LinkedIn recently announced the launch of LinkedIn's Company Profile.

The company profile provides interesting information such as employees, new hires, recent promotions and related companies. This could be a great source of information for direct response marketers.