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	<title>SEM SEO Expert &#187; PPC Advertising</title>
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	<link>http://www.semseoexpert.com</link>
	<description>Search Engine Marketing &#38; Optimization Blog</description>
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		<title>Google Instant Previews &#8211; Impact on SEO and PPC?</title>
		<link>http://www.semseoexpert.com/search-engine-optimization-consultant/google-instant-preview</link>
		<comments>http://www.semseoexpert.com/search-engine-optimization-consultant/google-instant-preview#comments</comments>
		<pubDate>Sun, 14 Nov 2010 17:18:50 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://www.semseoexpert.com/?p=585</guid>
		<description><![CDATA[As a quest to provide its audience with a better user experience &#8211; and to some extent catch up with Bing &#8211; Google unveiled its new search feature: Instant previews.  The new feature provides a snapshot image preview of the web page on the SERP when hovering over a magnifying glass icon next to the [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/search-engine-optimization-consultant/google-instant-preview' addthis:title='Google Instant Previews &#8211; Impact on SEO and PPC? '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


Related posts:<ol><li><a href='http://www.semseoexpert.com/seo-consultant/google-instant-seo-ppc' rel='bookmark' title='Google Instant Impact on Organic &amp; Paid Search'>Google Instant Impact on Organic &#038; Paid Search</a></li>
<li><a href='http://www.semseoexpert.com/search-engine-optimization-consultant/seo-vs-ppc-promotion-strategies' rel='bookmark' title='SEO vs. PPC Promotion Strategies'>SEO vs. PPC Promotion Strategies</a></li>
<li><a href='http://www.semseoexpert.com/search-engine-optimization-consultant/keyword-research-for-web-marketing-seo-and-ppc' rel='bookmark' title='Keyword Research for Web Marketing, SEO and PPC'>Keyword Research for Web Marketing, SEO and PPC</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Boost – Advertising for Local Businesses</title>
		<link>http://www.semseoexpert.com/seo-consultant/google-boost-local-business</link>
		<comments>http://www.semseoexpert.com/seo-consultant/google-boost-local-business#comments</comments>
		<pubDate>Sun, 07 Nov 2010 05:09:47 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.semseoexpert.com/?p=565</guid>
		<description><![CDATA[To help those who search for local businesses, Google has been offering local vertical and to help local businesses to promote their businesses provided them with local business center (renamed to Google Places). Recently Google introduced a new feature called Google Boost which allows businesses to create search ads directly from their Google Places account [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/seo-consultant/google-boost-local-business' addthis:title='Google Boost – Advertising for Local Businesses '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


Related posts:<ol><li><a href='http://www.semseoexpert.com/search-engine-marketing-consultant/click-to-call-google-mobile-advertising' rel='bookmark' title='Click to Call: Google Mobile Advertising'>Click to Call: Google Mobile Advertising</a></li>
<li><a href='http://www.semseoexpert.com/search-engine-marketing-consultant/google-advertising-%e2%80%93-adwords-in-a-nutshell' rel='bookmark' title='Google Advertising – AdWords in a Nutshell'>Google Advertising – AdWords in a Nutshell</a></li>
<li><a href='http://www.semseoexpert.com/smo-consultant/twitter-ad-platform-advertising' rel='bookmark' title='Twitter Ad Platform – Advertising on Twitter'>Twitter Ad Platform – Advertising on Twitter</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Account Transition &#8211; Smooth Landing for Search Alliance</title>
		<link>http://www.semseoexpert.com/ppc-advertising-consultant/search-alliance-account-transition</link>
		<comments>http://www.semseoexpert.com/ppc-advertising-consultant/search-alliance-account-transition#comments</comments>
		<pubDate>Fri, 20 Aug 2010 04:22:51 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>

		<guid isPermaLink="false">http://www.semseoexpert.com/?p=450</guid>
		<description><![CDATA[In my previous articles, Yahoo &#38; Microsoft Alliance and Optimizing for Bing, I mentioned about the plans of Microsoft and Yahoo to merge and its impact on natural search results and search engine optimization. The other major impact of search alliance will be on pay per click (PPC) advertising on both Yahoo and Bing.  Microsoft [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/ppc-advertising-consultant/search-alliance-account-transition' addthis:title='Account Transition &#8211; Smooth Landing for Search Alliance '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


Related posts:<ol><li><a href='http://www.semseoexpert.com/search-engine-optimization-consultant/optimize-bing-seo' rel='bookmark' title='Optimizing for Bing &#8211; SEO after Search Alliance'>Optimizing for Bing &#8211; SEO after Search Alliance</a></li>
<li><a href='http://www.semseoexpert.com/search-engine-optimization-consultant/search-alliance-bing-yahoo' rel='bookmark' title='Yahoo &amp; Microsoft Search Alliance'>Yahoo &#038; Microsoft Search Alliance</a></li>
<li><a href='http://www.semseoexpert.com/search-engine-marketing-consultant/landing-page-load-time-added-to-adwords-interface' rel='bookmark' title='Landing Page Load Time Added to AdWords Interface'>Landing Page Load Time Added to AdWords Interface</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yahoo &amp; Microsoft Search Alliance</title>
		<link>http://www.semseoexpert.com/search-engine-optimization-consultant/search-alliance-bing-yahoo</link>
		<comments>http://www.semseoexpert.com/search-engine-optimization-consultant/search-alliance-bing-yahoo#comments</comments>
		<pubDate>Sun, 08 Aug 2010 03:14:45 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://www.semseoexpert.com/?p=441</guid>
		<description><![CDATA[It seems that the Yahoo and Microsoft Search Alliance is going to happen as planned in October and we are not going to wait until the end of holiday season.  As announced back in February, Yahoo and Microsoft forged an alliance to provide their users with a new search experience by providing relevant results faster [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/search-engine-optimization-consultant/search-alliance-bing-yahoo' addthis:title='Yahoo &#38; Microsoft Search Alliance '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


Related posts:<ol><li><a href='http://www.semseoexpert.com/ppc-advertising-consultant/search-alliance-account-transition' rel='bookmark' title='Account Transition &#8211; Smooth Landing for Search Alliance'>Account Transition &#8211; Smooth Landing for Search Alliance</a></li>
<li><a href='http://www.semseoexpert.com/search-engine-optimization-consultant/optimize-bing-seo' rel='bookmark' title='Optimizing for Bing &#8211; SEO after Search Alliance'>Optimizing for Bing &#8211; SEO after Search Alliance</a></li>
<li><a href='http://www.semseoexpert.com/search-engine-optimization-consultant/yahoo-search-site-explorer' rel='bookmark' title='Yahoo Search &#8211; Site Explorer'>Yahoo Search &#8211; Site Explorer</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Broad Match Modifier Was Rolled Out</title>
		<link>http://www.semseoexpert.com/search-engine-marketing-consultant/keyword-broad-match-modified</link>
		<comments>http://www.semseoexpert.com/search-engine-marketing-consultant/keyword-broad-match-modified#comments</comments>
		<pubDate>Fri, 16 Jul 2010 04:27:35 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.semseoexpert.com/?p=433</guid>
		<description><![CDATA[Back in May, Google introduced AdWords Broad Match Modifier by launching the beta version in Canada and UK.  The broad match modifier is a targeting feature that lets advertisers create keyword phrases in their AdWords accounts which have greater reach than phrase match and more control than broad match.  Google has now rolled out the [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/search-engine-marketing-consultant/keyword-broad-match-modified' addthis:title='Broad Match Modifier Was Rolled Out '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


Related posts:<ol><li><a href='http://www.semseoexpert.com/ppc-advertising-consultant/broad-match-modifier-adwords' rel='bookmark' title='Broad Match Modifier – AdWords Broad Match Modified'>Broad Match Modifier – AdWords Broad Match Modified</a></li>
<li><a href='http://www.semseoexpert.com/search-engine-marketing-consultant/impression-share-google-report' rel='bookmark' title='Impression Share – Google IS Report'>Impression Share – Google IS Report</a></li>
<li><a href='http://www.semseoexpert.com/search-engine-marketing-consultant/google-search-query-report-negative-keyword-generator' rel='bookmark' title='Google Search Query Report – Negative Keyword Generator'>Google Search Query Report – Negative Keyword Generator</a></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google AdWords Testing New Ad Delivery</title>
		<link>http://www.semseoexpert.com/search-engine-marketing-consultant/google-adwords-headings</link>
		<comments>http://www.semseoexpert.com/search-engine-marketing-consultant/google-adwords-headings#comments</comments>
		<pubDate>Fri, 09 Jul 2010 03:20:03 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.semseoexpert.com/?p=428</guid>
		<description><![CDATA[Google has been trying a new format of ad delivery for AdWords.  It seems that Google is testing showing ads under different headings. The ads with the higher quality score, most likely triggered by exact match keywords, seems to rank high.  Then Google shows the other ads under different relevant headings most like triggered by [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/search-engine-marketing-consultant/google-adwords-headings' addthis:title='Google AdWords Testing New Ad Delivery '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


Related posts:<ol><li><a href='http://www.semseoexpert.com/ppc-advertising-consultant/broad-match-modifier-adwords' rel='bookmark' title='Broad Match Modifier – AdWords Broad Match Modified'>Broad Match Modifier – AdWords Broad Match Modified</a></li>
<li><a href='http://www.semseoexpert.com/search-engine-marketing-consultant/google-adwords-consulting-might-just-save-your-campaign' rel='bookmark' title='Google AdWords Consulting Might Just Save Your Campaign'>Google AdWords Consulting Might Just Save Your Campaign</a></li>
<li><a href='http://www.semseoexpert.com/search-engine-marketing-consultant/google-advertising-%e2%80%93-adwords-in-a-nutshell' rel='bookmark' title='Google Advertising – AdWords in a Nutshell'>Google Advertising – AdWords in a Nutshell</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google AdWords Search Funnel Reports</title>
		<link>http://www.semseoexpert.com/ppc-advertising-consultant/search-funnel-google-adwords</link>
		<comments>http://www.semseoexpert.com/ppc-advertising-consultant/search-funnel-google-adwords#comments</comments>
		<pubDate>Mon, 24 May 2010 00:41:48 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>

		<guid isPermaLink="false">http://www.semseoexpert.com/?p=409</guid>
		<description><![CDATA[One of the challenges search engine marketers had been facing was that the only way they had to analyze, optimize and measure the success of an SEM campaign solely based on the last click conversion. Even though considering the contribution of the last click conversion to the success of a campaign is important, ignoring the [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/ppc-advertising-consultant/search-funnel-google-adwords' addthis:title='Google AdWords Search Funnel Reports '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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<li><a href='http://www.semseoexpert.com/search-engine-marketing-consultant/google-adwords-consulting-might-just-save-your-campaign' rel='bookmark' title='Google AdWords Consulting Might Just Save Your Campaign'>Google AdWords Consulting Might Just Save Your Campaign</a></li>
<li><a href='http://www.semseoexpert.com/search-engine-marketing-consultant/google-advertising-%e2%80%93-adwords-in-a-nutshell' rel='bookmark' title='Google Advertising – AdWords in a Nutshell'>Google Advertising – AdWords in a Nutshell</a></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Broad Match Modifier – AdWords Broad Match Modified</title>
		<link>http://www.semseoexpert.com/ppc-advertising-consultant/broad-match-modifier-adwords</link>
		<comments>http://www.semseoexpert.com/ppc-advertising-consultant/broad-match-modifier-adwords#comments</comments>
		<pubDate>Thu, 13 May 2010 04:12:12 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>

		<guid isPermaLink="false">http://www.semseoexpert.com/?p=404</guid>
		<description><![CDATA[Google just announced a new modifier to its broad match.  AdWords has been offering 4 main types of keyword matches for quite a while: Broad match, phrase match, exact match and negative match. Broad match: night stand can trigger ads for Cheap Night Stand, Night Stand Deals, Stand For Night Lamps, One Night Stand! Phrase [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/ppc-advertising-consultant/broad-match-modifier-adwords' addthis:title='Broad Match Modifier – AdWords Broad Match Modified '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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<li><a href='http://www.semseoexpert.com/search-engine-marketing-consultant/google-adwords-headings' rel='bookmark' title='Google AdWords Testing New Ad Delivery'>Google AdWords Testing New Ad Delivery</a></li>
<li><a href='http://www.semseoexpert.com/search-engine-marketing-consultant/impression-share-google-report' rel='bookmark' title='Impression Share – Google IS Report'>Impression Share – Google IS Report</a></li>
</ol>]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>CPA Bid Management &#8211; Google AdWords Conversion Optimizer</title>
		<link>http://www.semseoexpert.com/search-engine-marketing-consultant/bid-management-tools</link>
		<comments>http://www.semseoexpert.com/search-engine-marketing-consultant/bid-management-tools#comments</comments>
		<pubDate>Tue, 04 May 2010 04:44:58 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.semseoexpert.com/?p=390</guid>
		<description><![CDATA[Google just announced the addition of Target CPA Bidding to its conversion optimizer tool.  With this feature, you can set the Target Cost Per Acquisition (CPA) Bidding at the campaign level which lets Google AdWords know the average amount you are ready to pay for a conversion. When Google first introduced Conversion Optimizer, the tool [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/search-engine-marketing-consultant/bid-management-tools' addthis:title='CPA Bid Management &#8211; Google AdWords Conversion Optimizer '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Remarketing – Retargeting Strategies, Implementation &amp; Reporting</title>
		<link>http://www.semseoexpert.com/search-engine-marketing-consultant/google-remarketing-retargeting-strategies</link>
		<comments>http://www.semseoexpert.com/search-engine-marketing-consultant/google-remarketing-retargeting-strategies#comments</comments>
		<pubDate>Sat, 10 Apr 2010 04:44:34 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.semseoexpert.com/?p=354</guid>
		<description><![CDATA[As I mentioned earlier, Google introduced its new Remarketing feature. Google remarketing (a.k.a remessaging) can be used to develop and implement different strategies such as: Retargeting all visitors to your site. For example, if you are an online publisher, you can choose to retarget those people who have visited your site and not subscribed to [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/search-engine-marketing-consultant/google-remarketing-retargeting-strategies' addthis:title='Google Remarketing – Retargeting Strategies, Implementation &#38; Reporting '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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</ol>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google Introduces Remarketing Feature &#8211; Search Retargeting</title>
		<link>http://www.semseoexpert.com/search-engine-marketing-consultant/remarketing-search-retargeting</link>
		<comments>http://www.semseoexpert.com/search-engine-marketing-consultant/remarketing-search-retargeting#comments</comments>
		<pubDate>Mon, 29 Mar 2010 22:36:33 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.semseoexpert.com/?p=333</guid>
		<description><![CDATA[Being an innovator might not necessarily mean you will be successful. In order for an innovative product to catch on, the market should be ready for accepting the product and you need to have the marketing arm that can push the product. Yahoo was the first major search engine who got into behavioural marketing by [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/search-engine-marketing-consultant/remarketing-search-retargeting' addthis:title='Google Introduces Remarketing Feature &#8211; Search Retargeting '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>AdWords Reach &amp; Frequency Report</title>
		<link>http://www.semseoexpert.com/search-engine-marketing-consultant/frequency-capping-content-display</link>
		<comments>http://www.semseoexpert.com/search-engine-marketing-consultant/frequency-capping-content-display#comments</comments>
		<pubDate>Sun, 28 Mar 2010 03:12:14 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.semseoexpert.com/?p=326</guid>
		<description><![CDATA[One of the less frequently used yet useful reports provided by Google AdWords is Reach and Frequency report. If you advertise using placement-targeted campaigns, AdWords&#8217; Reach and Frequency Performance report helps you see how many users saw your placement-targeted ads and how frequently they viewed them over a period of time. To generate this report, [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/search-engine-marketing-consultant/frequency-capping-content-display' addthis:title='AdWords Reach &#38; Frequency Report '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Measuring Display Banner Ads Performance &#8211; Google Campaign Insight</title>
		<link>http://www.semseoexpert.com/ppc-advertising-consultant/measuring-display-ads-performance</link>
		<comments>http://www.semseoexpert.com/ppc-advertising-consultant/measuring-display-ads-performance#comments</comments>
		<pubDate>Mon, 22 Mar 2010 05:44:29 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[PPC Advertising]]></category>

		<guid isPermaLink="false">http://www.semseoexpert.com/?p=318</guid>
		<description><![CDATA[Display Ads were among the first form of online advertising. Since marketers started utilizing Internet as a platform for promoting their products/services, banner advertising became popular. The rational was that if they can target websites that attract the same audience as theirs, they can reach their target market through contextual advertising. Banner ads have been [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/ppc-advertising-consultant/measuring-display-ads-performance' addthis:title='Measuring Display Banner Ads Performance &#8211; Google Campaign Insight '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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</ol>]]></description>
		<wfw:commentRss>http://www.semseoexpert.com/ppc-advertising-consultant/measuring-display-ads-performance/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Click to Call: Google Mobile Advertising</title>
		<link>http://www.semseoexpert.com/search-engine-marketing-consultant/click-to-call-google-mobile-advertising</link>
		<comments>http://www.semseoexpert.com/search-engine-marketing-consultant/click-to-call-google-mobile-advertising#comments</comments>
		<pubDate>Wed, 03 Mar 2010 05:59:14 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.semseoexpert.com/?p=309</guid>
		<description><![CDATA[Google recently re-introduced its Click to Call ads feature. With the wide spread use of smart phones and the growth of mobile search, Google has decided to take another look at Click to Call advertising concept they introduced a couple of years ago. At the time, the focus was mostly on the desktop where calling [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/search-engine-marketing-consultant/click-to-call-google-mobile-advertising' addthis:title='Click to Call: Google Mobile Advertising '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Search Query Report – Negative Keyword Generator</title>
		<link>http://www.semseoexpert.com/search-engine-marketing-consultant/google-search-query-report-negative-keyword-generator</link>
		<comments>http://www.semseoexpert.com/search-engine-marketing-consultant/google-search-query-report-negative-keyword-generator#comments</comments>
		<pubDate>Sat, 27 Feb 2010 03:42:17 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.semseoexpert.com/?p=299</guid>
		<description><![CDATA[Google AdWords offers a report called Search Query Performance report that can be a very powerful tool for improving your Google AdWords PPC campaign. As I mentioned in my previous post on keyword research, keyword selection can make or break a SEM campaign. You can utilize keyword research tools such as Wordtracker, Google AdWords keyword [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/search-engine-marketing-consultant/google-search-query-report-negative-keyword-generator' addthis:title='Google Search Query Report – Negative Keyword Generator '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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<li><a href='http://www.semseoexpert.com/search-engine-marketing-consultant/impression-share-google-report' rel='bookmark' title='Impression Share – Google IS Report'>Impression Share – Google IS Report</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Impression Share – Google IS Report</title>
		<link>http://www.semseoexpert.com/search-engine-marketing-consultant/impression-share-google-report</link>
		<comments>http://www.semseoexpert.com/search-engine-marketing-consultant/impression-share-google-report#comments</comments>
		<pubDate>Sat, 20 Feb 2010 04:18:16 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.semseoexpert.com/?p=250</guid>
		<description><![CDATA[Have you ever wondered what kind of impression coverage (share of voice) you have on your Google AdWords campaigns? To help you get a better insight into your AdWords campaign`s share of voice, Google allows you run Impression Share reports both at the campaign and account levels. Impression share is a metric that represents the [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/search-engine-marketing-consultant/impression-share-google-report' addthis:title='Impression Share – Google IS Report '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google AdWords and Analytics Discrepancy on PPC Stats</title>
		<link>http://www.semseoexpert.com/web-analytics-consultant/google-adwords-analytics-discrepancy-ppc-stats</link>
		<comments>http://www.semseoexpert.com/web-analytics-consultant/google-adwords-analytics-discrepancy-ppc-stats#comments</comments>
		<pubDate>Mon, 15 Feb 2010 07:18:25 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.semseoexpert.com/?p=239</guid>
		<description><![CDATA[To ensure that you run effective SEM campaigns, you should take advantage of Web Analytics applications to better understand and optimize the performance of your campaigns. If you use Google AdWords to run PPC ads, you can easily integrate Google AdWords and Google Analytics by linking the two applications. However, you may find some discrepancy [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/web-analytics-consultant/google-adwords-analytics-discrepancy-ppc-stats' addthis:title='Google AdWords and Analytics Discrepancy on PPC Stats '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>SES 2009 &#8211; Search Engine Strategies Conference</title>
		<link>http://www.semseoexpert.com/search-engine-events/ses-2009-search-engine-strategies-conference</link>
		<comments>http://www.semseoexpert.com/search-engine-events/ses-2009-search-engine-strategies-conference#comments</comments>
		<pubDate>Sun, 31 May 2009 15:20:00 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Events]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://semseoexpert.com/uncategorized/ses-2009-search-engine-strategies-conference</guid>
		<description><![CDATA[Time flies&#8230;June is around the corner and so is Toronto SES 2009. It is as if it was just yesterday, I attended SMX Search Analytics Toronto and exhibited at Toronto Search Engine Strategies Conference back in 2008. We will be again exhibiting at 2009 SES event which will be held at Sheraton Centre Toronto Hotel. [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/search-engine-events/ses-2009-search-engine-strategies-conference' addthis:title='SES 2009 &#8211; Search Engine Strategies Conference '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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		<item>
		<title>SMX Search Analytics – Toronto</title>
		<link>http://www.semseoexpert.com/search-engine-events/smx-search-analytics-%e2%80%93-toronto</link>
		<comments>http://www.semseoexpert.com/search-engine-events/smx-search-analytics-%e2%80%93-toronto#comments</comments>
		<pubDate>Tue, 14 Apr 2009 19:38:00 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Events]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://semseoexpert.com/uncategorized/smx-search-analytics-%e2%80%93-toronto</guid>
		<description><![CDATA[After Danny Sullivan and Chris Sherman departed from Search Engine Strategies (SES) conference and expo series, initiated SMX Search Marketing Expo. SMX brings together some of the sharpest minds in the search engine marketing industry. Earlier in April, I attended Toronto SMX Search Analytics Conference and Expo. The purpose of Search Analytics is to provide [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/search-engine-events/smx-search-analytics-%e2%80%93-toronto' addthis:title='SMX Search Analytics – Toronto '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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</ol>]]></description>
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		<item>
		<title>Google Advertising – AdWords in a Nutshell</title>
		<link>http://www.semseoexpert.com/search-engine-marketing-consultant/google-advertising-%e2%80%93-adwords-in-a-nutshell</link>
		<comments>http://www.semseoexpert.com/search-engine-marketing-consultant/google-advertising-%e2%80%93-adwords-in-a-nutshell#comments</comments>
		<pubDate>Sun, 15 Feb 2009 01:20:00 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://semseoexpert.com/uncategorized/google-advertising-%e2%80%93-adwords-in-a-nutshell</guid>
		<description><![CDATA[Advertising on Google has become an important part of Internet marketing mix. Google AdWords can be marketers’ best friend. Whether you are looking to raise brand awareness, lunch a new product, generate more leads, increase traffic to your site or sell products and services online, Google pay per click advertising can prove useful. As I [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/search-engine-marketing-consultant/google-advertising-%e2%80%93-adwords-in-a-nutshell' addthis:title='Google Advertising – AdWords in a Nutshell '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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		<title>Google AdWords Consulting Might Just Save Your Campaign</title>
		<link>http://www.semseoexpert.com/search-engine-marketing-consultant/google-adwords-consulting-might-just-save-your-campaign</link>
		<comments>http://www.semseoexpert.com/search-engine-marketing-consultant/google-adwords-consulting-might-just-save-your-campaign#comments</comments>
		<pubDate>Sun, 07 Dec 2008 03:56:00 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://semseoexpert.com/uncategorized/google-adwords-consulting-might-just-save-your-campaign</guid>
		<description><![CDATA[If you have every used Google AdWords to run PPC advertising campaigns, you have noticed that Google AdWords has a very user friendly and intuitive PPC management interface. You can basically set up an AdWords account and send your marketing campaign live in a matter of hours if not minutes. However, running Google AdWords campaigns [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/search-engine-marketing-consultant/google-adwords-consulting-might-just-save-your-campaign' addthis:title='Google AdWords Consulting Might Just Save Your Campaign '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>SEO Training in Toronto- Courses for Learning PPC</title>
		<link>http://www.semseoexpert.com/search-engine-optimization-consultant/seo-training-in-toronto-courses-for-learning-ppc</link>
		<comments>http://www.semseoexpert.com/search-engine-optimization-consultant/seo-training-in-toronto-courses-for-learning-ppc#comments</comments>
		<pubDate>Sat, 22 Nov 2008 22:53:00 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://semseoexpert.com/uncategorized/seo-training-in-toronto-courses-for-learning-ppc</guid>
		<description><![CDATA[With the growth of search engine optimization and marketing and the ever growing demand for SEM and SEO experts who could help augment online marketing campaigns, more marketing and web design professionals are looking for SEM (ppc advertising) and SEO training courses to learn about the latest search engine optimization &#38; marketing techniques. As an [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/search-engine-optimization-consultant/seo-training-in-toronto-courses-for-learning-ppc' addthis:title='SEO Training in Toronto- Courses for Learning PPC '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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</ol>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google Search Based Keyword Tool &#8211; SKTool</title>
		<link>http://www.semseoexpert.com/seo-consultant/google-search-based-keyword-tool-sktool</link>
		<comments>http://www.semseoexpert.com/seo-consultant/google-search-based-keyword-tool-sktool#comments</comments>
		<pubDate>Wed, 19 Nov 2008 03:23:00 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://semseoexpert.com/uncategorized/google-search-based-keyword-tool-sktool</guid>
		<description><![CDATA[Google just announced the introduction of its new keyword search tool. Google&#8217;s new free keyword suggestion tool is called Search-based Keyword Tool (SKTool or SbKT). Whether you use keyword research tools for SEO or PPC advertising using AdWords, YSM (previously Overture), MSN and adCenter, you can benefit from Google&#8217;s new and free keyword tool. The [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/seo-consultant/google-search-based-keyword-tool-sktool' addthis:title='Google Search Based Keyword Tool &#8211; SKTool '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO vs. PPC Promotion Strategies</title>
		<link>http://www.semseoexpert.com/search-engine-optimization-consultant/seo-vs-ppc-promotion-strategies</link>
		<comments>http://www.semseoexpert.com/search-engine-optimization-consultant/seo-vs-ppc-promotion-strategies#comments</comments>
		<pubDate>Thu, 30 Oct 2008 05:06:00 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://semseoexpert.com/uncategorized/seo-vs-ppc-promotion-strategies</guid>
		<description><![CDATA[Marketing SEO vs. PPC Promotion StrategiesSEO or SEM? This is a question you might have asked yourself. You have the budget to allocate either to SEO market your products and services or take advantage of PPC advertising to promote your website. When deciding on your marketing strategies, there are many factors that you need to [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/search-engine-optimization-consultant/seo-vs-ppc-promotion-strategies' addthis:title='SEO vs. PPC Promotion Strategies '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google AdWords &amp; AdSense Pay Per Click Fraud Detection</title>
		<link>http://www.semseoexpert.com/search-engine-marketing-consultant/google-adwords-adsense-pay-per-click-fraud-detection</link>
		<comments>http://www.semseoexpert.com/search-engine-marketing-consultant/google-adwords-adsense-pay-per-click-fraud-detection#comments</comments>
		<pubDate>Sun, 12 Oct 2008 15:05:00 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://semseoexpert.com/uncategorized/google-adwords-adsense-pay-per-click-fraud-detection</guid>
		<description><![CDATA[Just heard the latest news on Google PPC Click Fraud Detection and Prevention. Click Forensics announced that Google will be accepting click-quality e-reports generated by the Click Forensics’ Fully Automated Click Tracking Recognition (FACTr). This means that Google AdWords advertisers can now submit click fraud reports to Google in an automated fashion through FACTr click [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/search-engine-marketing-consultant/google-adwords-adsense-pay-per-click-fraud-detection' addthis:title='Google AdWords &#38; AdSense Pay Per Click Fraud Detection '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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		<slash:comments>1</slash:comments>
		</item>
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		<title>Not for Profit Conference &#8211; 2008 NFP Seminar by CMA</title>
		<link>http://www.semseoexpert.com/search-engine-events/not-for-profit-conference-2008-nfp-seminar-by-cma</link>
		<comments>http://www.semseoexpert.com/search-engine-events/not-for-profit-conference-2008-nfp-seminar-by-cma#comments</comments>
		<pubDate>Fri, 26 Sep 2008 02:11:00 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Search Engine Events]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://semseoexpert.com/uncategorized/not-for-profit-conference-2008-nfp-seminar-by-cma</guid>
		<description><![CDATA[I will be speaking at 2008 CMA Not-for-Profit Conference on October 7, 2008 here in Toronto. The objective of this seminar is to share with the non profit organizations ways to develop an inegrated marketing strategy and to showcase innovative concepts in the not-for-profit industry. The audience for this event will be marketing and management [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/search-engine-events/not-for-profit-conference-2008-nfp-seminar-by-cma' addthis:title='Not for Profit Conference &#8211; 2008 NFP Seminar by CMA '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Landing Page Load Time Added to AdWords Interface</title>
		<link>http://www.semseoexpert.com/search-engine-marketing-consultant/landing-page-load-time-added-to-adwords-interface</link>
		<comments>http://www.semseoexpert.com/search-engine-marketing-consultant/landing-page-load-time-added-to-adwords-interface#comments</comments>
		<pubDate>Sat, 17 May 2008 16:07:00 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://semseoexpert.com/uncategorized/landing-page-load-time-added-to-adwords-interface</guid>
		<description><![CDATA[As I mentioned in my earlier article, Landing Page Load Time Impact on Google AdWords Quality Score, Google announced that &#8220;landing page load time&#8221; would be added to the factors influencing Quality Score. Even though it will not be enforced until mid-June, Google announced the landing page load time is now added to AdWords interface [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/search-engine-marketing-consultant/landing-page-load-time-added-to-adwords-interface' addthis:title='Landing Page Load Time Added to AdWords Interface '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Landing Page Load Time Impact on Google AdWords Quality Score</title>
		<link>http://www.semseoexpert.com/search-engine-marketing-consultant/landing-page-load-time-impact-on-google-adwords-quality-score</link>
		<comments>http://www.semseoexpert.com/search-engine-marketing-consultant/landing-page-load-time-impact-on-google-adwords-quality-score#comments</comments>
		<pubDate>Tue, 08 Apr 2008 00:45:00 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://semseoexpert.com/uncategorized/landing-page-load-time-impact-on-google-adwords-quality-score</guid>
		<description><![CDATA[Google announced recently that they Will soon incorporate &#8220;landing page load time&#8221; as a factor to their Quality Score formula. Load time evaluation will be added to the keyword analysis tips on AdWords interface. Quality Score has always been treated as black box and there has not been much transparency around it (for the obvious [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/search-engine-marketing-consultant/landing-page-load-time-impact-on-google-adwords-quality-score' addthis:title='Landing Page Load Time Impact on Google AdWords Quality Score '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>SEM Expertise Needed to Be an SEM Specialist</title>
		<link>http://www.semseoexpert.com/search-engine-marketing-consultant/sem-expertise-needed-to-be-an-sem-specialist</link>
		<comments>http://www.semseoexpert.com/search-engine-marketing-consultant/sem-expertise-needed-to-be-an-sem-specialist#comments</comments>
		<pubDate>Sun, 09 Sep 2007 20:01:00 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://semseoexpert.com/uncategorized/sem-expertise-needed-to-be-an-sem-specialist</guid>
		<description><![CDATA[One of my responsibilities is to develop SEM Experts in house. To do so, it is important to understand what expertise a SEM specialist needs to have in order to be successful. SEM expertise required can be determined by looking closely at the search engine marketing process. The first step in designing a search marketing [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/search-engine-marketing-consultant/sem-expertise-needed-to-be-an-sem-specialist' addthis:title='SEM Expertise Needed to Be an SEM Specialist '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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		<slash:comments>2</slash:comments>
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		<item>
		<title>Personalization &amp; Google Universal Search Optimization</title>
		<link>http://www.semseoexpert.com/search-engine-optimization-consultant/personalization-google-universal-search-optimization</link>
		<comments>http://www.semseoexpert.com/search-engine-optimization-consultant/personalization-google-universal-search-optimization#comments</comments>
		<pubDate>Sat, 21 Jul 2007 14:57:00 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://semseoexpert.com/uncategorized/personalization-google-universal-search-optimization</guid>
		<description><![CDATA[On the second part of my article on One Degree, Personalization and Universal Search Optimization, I covered different tactics and strategies on optimization of a website for personalized Universal search. I argued that the first step in optimization is to make sure your site has a wide reach and has high visibility. Some of tactics [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/search-engine-optimization-consultant/personalization-google-universal-search-optimization' addthis:title='Personalization &#38; Google Universal Search Optimization '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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		<title>Should You Outsource SEO / SEM Services?</title>
		<link>http://www.semseoexpert.com/search-engine-optimization-consultant/should-you-outsource-seo-sem-services</link>
		<comments>http://www.semseoexpert.com/search-engine-optimization-consultant/should-you-outsource-seo-sem-services#comments</comments>
		<pubDate>Sat, 09 Jun 2007 23:45:00 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

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		<description><![CDATA[If you are asking yourself whether outsourcing SEO / SEM services is the right decision, you are already ahead of the curve. Why? Because the chances are many of your competitors do not even know about search engine optimization and marketing. You have recognized the benefits of optimizing your site for search engines and positioning [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/search-engine-optimization-consultant/should-you-outsource-seo-sem-services' addthis:title='Should You Outsource SEO / SEM Services? '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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</ol>]]></description>
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		<title>Keyword Research for Web Marketing, SEO and PPC</title>
		<link>http://www.semseoexpert.com/search-engine-optimization-consultant/keyword-research-for-web-marketing-seo-and-ppc</link>
		<comments>http://www.semseoexpert.com/search-engine-optimization-consultant/keyword-research-for-web-marketing-seo-and-ppc#comments</comments>
		<pubDate>Sat, 16 Dec 2006 13:19:00 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

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		<description><![CDATA[With more and more people using search engines to search for the products and services they need, making sure your website appears on top of search engine results is becoming crucial. However, as you are usually limited in the number of keyword phrases that you can optimize a site for, the question is which keyword [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/search-engine-optimization-consultant/keyword-research-for-web-marketing-seo-and-ppc' addthis:title='Keyword Research for Web Marketing, SEO and PPC '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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		<title>The Long Tail! Is it for everybody?</title>
		<link>http://www.semseoexpert.com/search-engine-marketing-consultant/the-long-tail-is-it-for-everybody</link>
		<comments>http://www.semseoexpert.com/search-engine-marketing-consultant/the-long-tail-is-it-for-everybody#comments</comments>
		<pubDate>Tue, 05 Sep 2006 02:17:00 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>

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		<description><![CDATA[The long tail slipped from the world of statistics to the online marketing world when Chris Anderson wrote an article in Wired magazine in 2004. The Long Tail is now a bestseller book flying off the shelves in bookstores. The promise of the book is that the ability to offer vast choice is causing businesses [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/search-engine-marketing-consultant/the-long-tail-is-it-for-everybody' addthis:title='The Long Tail! Is it for everybody? '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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		<title>Google AdWords Qualified Professional</title>
		<link>http://www.semseoexpert.com/search-engine-marketing-consultant/google-adwords-qualified-professional</link>
		<comments>http://www.semseoexpert.com/search-engine-marketing-consultant/google-adwords-qualified-professional#comments</comments>
		<pubDate>Fri, 28 Jul 2006 20:08:00 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
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		<guid isPermaLink="false">http://semseoexpert.com/uncategorized/google-adwords-qualified-professional</guid>
		<description><![CDATA[I had been thinking about taking the Google AdWords exam for a while. However, I was always saying to myself, I knew the program inside out there was no need for me to take the exam. Nonetheless, being somebody who loves new challenges, to test myself, I finally freed some time off my busy schedule [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/search-engine-marketing-consultant/google-adwords-qualified-professional' addthis:title='Google AdWords Qualified Professional '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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		<title>To Brand or To Measure: That is the Question, or Is It?</title>
		<link>http://www.semseoexpert.com/web-analytics-consultant/to-brand-or-to-measure-that-is-the-question-or-is-it</link>
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		<pubDate>Sun, 02 Jul 2006 02:39:00 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>
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		<description><![CDATA[As I mentioned in my earlier post (Interactive Marketing Speaking Engagement), I had a presentation on the topic of search engine marketing in Canada. The event topics were more targeted toward direct marketing and direct response. However, among attendees there were some very sharp people with branding background. Not surprisingly, a debate was going on [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/web-analytics-consultant/to-brand-or-to-measure-that-is-the-question-or-is-it' addthis:title='To Brand or To Measure: That is the Question, or Is It? '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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		<title>Bid Jamming – Not So Sweet a Jam!</title>
		<link>http://www.semseoexpert.com/search-engine-marketing-consultant/bid-jamming-%e2%80%93-not-so-sweet-a-jam</link>
		<comments>http://www.semseoexpert.com/search-engine-marketing-consultant/bid-jamming-%e2%80%93-not-so-sweet-a-jam#comments</comments>
		<pubDate>Fri, 30 Dec 2005 01:46:00 +0000</pubDate>
		<dc:creator>Nima Asrar Haghighi</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>

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		<description><![CDATA[Bid Jamming refers to a practice that came to existence short after Overture offered its bid management tool. Now called YSM, Overture’s bid management tool shows online advertisers how much their competitors bid for a particular phrase. This tool soon proved to be a double-edged sword for search engine marketers. Utilizing bid management tools, SEMs [...]<div><a class="addthis_button" href="//addthis.com/bookmark.php?v=250" addthis:url='http://www.semseoexpert.com/search-engine-marketing-consultant/bid-jamming-%e2%80%93-not-so-sweet-a-jam' addthis:title='Bid Jamming – Not So Sweet a Jam! '><img src="//cache.addthis.com/cachefly/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a></div>


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