Category: PPC Advertising

Should You Outsource SEO / SEM Services?




If you are asking yourself whether outsourcing SEO / SEM services is the right decision, you are already ahead of the curve. Why? Because the chances are many of your competitors do not even know about search engine optimization and marketing. You have recognized the benefits of optimizing your site for search engines and positioning […]






Keyword Research for Web Marketing, SEO and PPC




With more and more people using search engines to search for the products and services they need, making sure your website appears on top of search engine results is becoming crucial. However, as you are usually limited in the number of keyword phrases that you can optimize a site for, the question is which keyword […]






The Long Tail! Is it for everybody?




The long tail slipped from the world of statistics to the online marketing world when Chris Anderson wrote an article in Wired magazine in 2004. The Long Tail is now a bestseller book flying off the shelves in bookstores. The promise of the book is that the ability to offer vast choice is causing businesses […]






Google AdWords Qualified Professional




I had been thinking about taking the Google AdWords exam for a while. However, I was always saying to myself, I knew the program inside out there was no need for me to take the exam. Nonetheless, being somebody who loves new challenges, to test myself, I finally freed some time off my busy schedule […]






To Brand or To Measure: That is the Question, or Is It?




As I mentioned in my earlier post (Interactive Marketing Speaking Engagement), I had a presentation on the topic of search engine marketing in Canada. The event topics were more targeted toward direct marketing and direct response. However, among attendees there were some very sharp people with branding background. Not surprisingly, a debate was going on […]






Bid Jamming – Not So Sweet a Jam!




Bid Jamming refers to a practice that came to existence short after Overture offered its bid management tool. Now called YSM, Overture’s bid management tool shows online advertisers how much their competitors bid for a particular phrase. This tool soon proved to be a double-edged sword for search engine marketers. Utilizing bid management tools, SEMs […]






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