Category: Search Engine Optimization

SEO Training in Toronto- Courses for Learning PPC

With the growth of search engine optimization and marketing and the ever growing demand for SEM and SEO experts who could help augment online marketing campaigns, more marketing and web design professionals are looking for SEM (ppc advertising) and SEO training courses to learn about the latest search engine optimization & marketing techniques. As an […]

SEO vs. PPC Promotion Strategies

Marketing SEO vs. PPC Promotion StrategiesSEO or SEM? This is a question you might have asked yourself. You have the budget to allocate either to SEO market your products and services or take advantage of PPC advertising to promote your website. When deciding on your marketing strategies, there are many factors that you need to […]

Not for Profit Conference – 2008 NFP Seminar by CMA

I will be speaking at 2008 CMA Not-for-Profit Conference on October 7, 2008 here in Toronto. The objective of this seminar is to share with the non profit organizations ways to develop an inegrated marketing strategy and to showcase innovative concepts in the not-for-profit industry. The audience for this event will be marketing and management […]

How to write & optimize Press Releases for Search Engines – SEO for PR

Public Relations or PR is the practice of managing the flow of information, news and communications between a company and its stakeholders. Public relations – also referred to as PR (which is different from PageRank) creates exposure in credible third-party outlets and offers a third-party legitimacy that advertising or marketing may not have. PR can […]

SEO Expert in Toronto – Hiring Again

In my previous post, Professional SEO Specialist – Toronto, I mentioned that we were looking for SEO experts in Toronto to join our expanding team. We are hiring for another SEO expert again. Some of the qualifications we are looking for in the potential SEO expert we are planning to hire are: Research key words […]

Tirgan Festival – Persian Cultural Event in Downtown Toronto

Recently, I volunteered to help the organizers of Tirgan Festival, a Persian event that will be held in Toronto (Harbourfront Centre) in July 17 – 20, 2008. Tirgan festival presents Iranian art and culture through a four-day cultural festival in Toronto. The event makes a deliberate effort to include contributions from various ethnic groups in […]

How to Generate XML Sitemap for Your Web Site

In my earlier on XML Sitemap, I explained how you can make sure search engines such as Google, Yahoo and MSN find your XML Sitemap by referring to it on robots.txt file. Recently MSN launched its own version of webmaster tool, Live Search Webmaster Center. It allows webmasters submit their XML Sitemap to MSN Live […]

Toronto SEO Copywriters & Search Engine Optimization

Writing for the Web was once just about writing a content that grabs the attention of Internet surfers. However, as SEO is getting more and more attention by Internet Marketers, website copywriters should also keep search engines in mind while writing content. This has created a new industry and you can see many Toronto companies […]

KPIs for Measuring SEO Success

Measuring the success of Search Engine Optimization process for a website beyond the ranking reports is a must. SEO experts do their best to optimize sites for high rankings for keywords with high effectiveness index. However, with the new developments in search personalization, relying only on ranking reports to evaluate the effects of organic search […]

Google Wages War against Paid Text Link for SEO

After months of speculations about Google punishing sites that sell links and discounting the value of paid text links for SEO purposes, Matt Cutts from Goolge revealed that they see paid links against their terms and conditions and quality guidelines. Here is a video from an interview Danny Sullivan did with Matt Cutts in SMX […]

Link Building Strategy – Are blogs treated differently?

If you have ever thought of doing SEO (Search Engine Optimization) for your company’s website, you have probably heard of building reciprocal and one way links to your site. Weather you conduct SEO in house or outsource it you cannot afford to overlook an advanced link building program. While working on your backlinks you need […]

Personalization & Google Universal Search Optimization

On the second part of my article on One Degree, Personalization and Universal Search Optimization, I covered different tactics and strategies on optimization of a website for personalized Universal search. I argued that the first step in optimization is to make sure your site has a wide reach and has high visibility. Some of tactics […]

Optimizing for Personalized and Universal Search

I recently wrote an article on how to optimize your web site for personalized and Google universal search. I have tried to analyze the impact of personalized search and universal search on Search Engine Optimization. The article is going to be posted in four parts on One Degree. You may read the first part at […]

Should You Outsource SEO / SEM Services?

If you are asking yourself whether outsourcing SEO / SEM services is the right decision, you are already ahead of the curve. Why? Because the chances are many of your competitors do not even know about search engine optimization and marketing. You have recognized the benefits of optimizing your site for search engines and positioning […]

Public Speaking – Maximize Your Magazine’s Online Presence

Yesterday, I presented at 2007 Magazines University – The Magazine & Internet Publishing Conference together with Don and Debbie. The topic of the presentation was Maximize Your Magazine’s Online Presence. The presentation covered topics such as Search Engine Optimization, Search Engine Marketing, Blogs, Social Networks and viral marketing. The objective of the presentation was to […]