Category: SEM

SEO vs. PPC Promotion Strategies




Marketing SEO vs. PPC Promotion StrategiesSEO or SEM? This is a question you might have asked yourself. You have the budget to allocate either to SEO market your products and services or take advantage of PPC advertising to promote your website. When deciding on your marketing strategies, there are many factors that you need to […]






Google AdWords & AdSense Pay Per Click Fraud Detection




Just heard the latest news on Google PPC Click Fraud Detection and Prevention. Click Forensics announced that Google will be accepting click-quality e-reports generated by the Click Forensics’ Fully Automated Click Tracking Recognition (FACTr). This means that Google AdWords advertisers can now submit click fraud reports to Google in an automated fashion through FACTr click […]






Not for Profit Conference – 2008 NFP Seminar by CMA




I will be speaking at 2008 CMA Not-for-Profit Conference on October 7, 2008 here in Toronto. The objective of this seminar is to share with the non profit organizations ways to develop an inegrated marketing strategy and to showcase innovative concepts in the not-for-profit industry. The audience for this event will be marketing and management […]






Search Engine Strategies (SES) Conference Toronto, 2008




Earlier this week we exhibited at Search Engine Strategies Conference here in Toronto. SES Toronto was held in Metro Convention Centre. The exhibition hall was busier than last year. Our booth specifically had a very good traffic as I was offering a quick 15-minute evaluation of search engine friendliness of the visitors’ sites. Overall, 2008 […]






Landing Page Load Time Added to AdWords Interface




As I mentioned in my earlier article, Landing Page Load Time Impact on Google AdWords Quality Score, Google announced that “landing page load time” would be added to the factors influencing Quality Score. Even though it will not be enforced until mid-June, Google announced the landing page load time is now added to AdWords interface […]






Landing Page Load Time Impact on Google AdWords Quality Score




Google announced recently that they Will soon incorporate “landing page load time” as a factor to their Quality Score formula. Load time evaluation will be added to the keyword analysis tips on AdWords interface. Quality Score has always been treated as black box and there has not been much transparency around it (for the obvious […]






SEM Expertise Needed to Be an SEM Specialist




One of my responsibilities is to develop SEM Experts in house. To do so, it is important to understand what expertise a SEM specialist needs to have in order to be successful. SEM expertise required can be determined by looking closely at the search engine marketing process. The first step in designing a search marketing […]






Personalization & Google Universal Search Optimization




On the second part of my article on One Degree, Personalization and Universal Search Optimization, I covered different tactics and strategies on optimization of a website for personalized Universal search. I argued that the first step in optimization is to make sure your site has a wide reach and has high visibility. Some of tactics […]






Should You Outsource SEO / SEM Services?




If you are asking yourself whether outsourcing SEO / SEM services is the right decision, you are already ahead of the curve. Why? Because the chances are many of your competitors do not even know about search engine optimization and marketing. You have recognized the benefits of optimizing your site for search engines and positioning […]






Back to the Future




Recently, I went to visit my family back home. It was a great trip and I enjoyed the time I spent with my family and the friends some of whom I had not seen for over 8 years. This trip had another advantage. It reminded me of where I started and how I got to […]






Keyword Research for Web Marketing, SEO and PPC




With more and more people using search engines to search for the products and services they need, making sure your website appears on top of search engine results is becoming crucial. However, as you are usually limited in the number of keyword phrases that you can optimize a site for, the question is which keyword […]






The Long Tail! Is it for everybody?




The long tail slipped from the world of statistics to the online marketing world when Chris Anderson wrote an article in Wired magazine in 2004. The Long Tail is now a bestseller book flying off the shelves in bookstores. The promise of the book is that the ability to offer vast choice is causing businesses […]






Google AdWords Qualified Professional




I had been thinking about taking the Google AdWords exam for a while. However, I was always saying to myself, I knew the program inside out there was no need for me to take the exam. Nonetheless, being somebody who loves new challenges, to test myself, I finally freed some time off my busy schedule […]






To Brand or To Measure: That is the Question, or Is It?




As I mentioned in my earlier post (Interactive Marketing Speaking Engagement), I had a presentation on the topic of search engine marketing in Canada. The event topics were more targeted toward direct marketing and direct response. However, among attendees there were some very sharp people with branding background. Not surprisingly, a debate was going on […]






Bid Jamming – Not So Sweet a Jam!




Bid Jamming refers to a practice that came to existence short after Overture offered its bid management tool. Now called YSM, Overture’s bid management tool shows online advertisers how much their competitors bid for a particular phrase. This tool soon proved to be a double-edged sword for search engine marketers. Utilizing bid management tools, SEMs […]






Page 2 of 3123