Category: SEM

AOL Dilemma – Google or MSN?

Well, I told you the search engine battlefield is getting interesting! It is speculated that Google has started talks with Time Warner to bid on AOL as a preemptive measure. The AOL and MSN merger could be a blow to Google’s market share and revenue – Google generates more than $350 million revenue annually from AOL through AdWords.

The AOL and MSN merger makes sense in so many ways, however, we have to see if the long lasting relationship between Google and AOL (since 2002) and the current bid could prevent such a merger. We’ll see..

Sep 20, 2005 | 0 comments | View Post

MSN & AOL vs. Google & Yahoo

There are so many speculations on the confidential talks between Microsoft and Warner Brothers on the possible cooperation of MSN and AOL web properties in order to create a new or collaborative portal and messaging service.

This could help AOL & MSN to compete fiercely with big guys: Google and Yahoo. This could be especially a great threat to Google as currently Google provides search results for AOL and the business AOL brings in accounts for 10-15% of Google AdWords revenue.

This deal if goes through would help MSN expand its search engine rich and generate more revenue through its MSN AdCenter when it is widely available to the North American audience.

The search engine battlefield is getting more and more interesting. We have to watch how the story unfolds.

Sep 19, 2005 | 0 comments | View Post

Search Engine Marketing Inc.

I have just started reading a new book on SEO & SEM entitled Search Engine Marketing Inc. by Mike Moran and Bill Hunt. It is by far one of the best books I have ever read on the subject. It is well organized and covers topics such as setting website goals, keyword research, optimizing content, building link popularity, and optimizing landing pages.

This book is especially useful for Internet Marketers in the corporate environment who are dealing with huge websites.

SEM Expert

Sep 10, 2005 | 0 comments | View Post

AdSense for Feeds

Google has now launched the beta version of its AdSense for feeds. This program works like the AdSense program and delivers contextually targeted advertising through RSS feeds. With this move, Google would create more opportunities for its advertisers as well as more revenue potential for its publishers and of course Google itself.

Given the popularity and growth of RSS feeds, this service could prove successful and provide advertisers with targeted audience.

May 30, 2005 | 0 comments | View Post