Category: SEO

How to write & optimize Press Releases for Search Engines – SEO for PR




Public Relations or PR is the practice of managing the flow of information, news and communications between a company and its stakeholders. Public relations – also referred to as PR (which is different from PageRank) creates exposure in credible third-party outlets and offers a third-party legitimacy that advertising or marketing may not have. PR can […]






SEO Expert in Toronto – Hiring Again




In my previous post, Professional SEO Specialist – Toronto, I mentioned that we were looking for SEO experts in Toronto to join our expanding team. We are hiring for another SEO expert again. Some of the qualifications we are looking for in the potential SEO expert we are planning to hire are: Research key words […]






Search Engine Strategies (SES) Conference Toronto, 2008




Earlier this week we exhibited at Search Engine Strategies Conference here in Toronto. SES Toronto was held in Metro Convention Centre. The exhibition hall was busier than last year. Our booth specifically had a very good traffic as I was offering a quick 15-minute evaluation of search engine friendliness of the visitors’ sites. Overall, 2008 […]






Tirgan Festival – Persian Cultural Event in Downtown Toronto




Recently, I volunteered to help the organizers of Tirgan Festival, a Persian event that will be held in Toronto (Harbourfront Centre) in July 17 – 20, 2008. Tirgan festival presents Iranian art and culture through a four-day cultural festival in Toronto. The event makes a deliberate effort to include contributions from various ethnic groups in […]






Google goes Social with Google Friend Connect




Earlier this week, Google announced a preview release of the newest addition to its product mix, Google Friend Connect, a service that helps website owners grow traffic by enabling sites on the web to easily add social features to their websites. By offering Friend Connect, which can be added to a web property by simply […]






One Degree to Create Canadian Blogroll




One Degree, the Canadian blog on digital marketing and social media for Canadian marketers, has initiated the process of creating a blogroll of Canadian blogs that lists marketing, PR and digital communication blog rolls. In the absence of a comprehensive directory of Canadian blogs, this is a great move. If you are a marketer blogging […]






How to Generate XML Sitemap for Your Web Site




In my earlier on XML Sitemap, I explained how you can make sure search engines such as Google, Yahoo and MSN find your XML Sitemap by referring to it on robots.txt file. Recently MSN launched its own version of webmaster tool, Live Search Webmaster Center. It allows webmasters submit their XML Sitemap to MSN Live […]






Toronto SEO Copywriters & Search Engine Optimization




Writing for the Web was once just about writing a content that grabs the attention of Internet surfers. However, as SEO is getting more and more attention by Internet Marketers, website copywriters should also keep search engines in mind while writing content. This has created a new industry and you can see many Toronto companies […]






KPIs for Measuring SEO Success




Measuring the success of Search Engine Optimization process for a website beyond the ranking reports is a must. SEO experts do their best to optimize sites for high rankings for keywords with high effectiveness index. However, with the new developments in search personalization, relying only on ranking reports to evaluate the effects of organic search […]






Google Wages War against Paid Text Link for SEO




After months of speculations about Google punishing sites that sell links and discounting the value of paid text links for SEO purposes, Matt Cutts from Goolge revealed that they see paid links against their terms and conditions and quality guidelines. Here is a video from an interview Danny Sullivan did with Matt Cutts in SMX […]






Link Building Strategy – Are blogs treated differently?




If you have ever thought of doing SEO (Search Engine Optimization) for your company’s website, you have probably heard of building reciprocal and one way links to your site. Weather you conduct SEO in house or outsource it you cannot afford to overlook an advanced link building program. While working on your backlinks you need […]






Personalization & Google Universal Search Optimization




On the second part of my article on One Degree, Personalization and Universal Search Optimization, I covered different tactics and strategies on optimization of a website for personalized Universal search. I argued that the first step in optimization is to make sure your site has a wide reach and has high visibility. Some of tactics […]






Optimizing for Personalized and Universal Search




I recently wrote an article on how to optimize your web site for personalized and Google universal search. I have tried to analyze the impact of personalized search and universal search on Search Engine Optimization. The article is going to be posted in four parts on One Degree. You may read the first part at […]






Should You Outsource SEO / SEM Services?




If you are asking yourself whether outsourcing SEO / SEM services is the right decision, you are already ahead of the curve. Why? Because the chances are many of your competitors do not even know about search engine optimization and marketing. You have recognized the benefits of optimizing your site for search engines and positioning […]






Submit XML Sitemap to Google, Yahoo and MSN




As part of their quests to provide their users with the most accurate answers, search engines such as Google and Yahoo have been trying to gain a better understanding of site and link structures. Google introduced its Webmaster tool, Yahoo introduced and enhanced its Site Explorer and MSN provided Live Webmaster Center. These tools help […]






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