Comments on: SEM Expertise Needed to Be an SEM Specialist http://www.semseoexpert.com/search-engine-marketing-consultant/sem-expertise-needed-to-be-an-sem-specialist Search Engine Marketing & Optimization Blog Mon, 21 Nov 2011 19:51:40 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Nima Asrar Haghighi http://www.semseoexpert.com/search-engine-marketing-consultant/sem-expertise-needed-to-be-an-sem-specialist/comment-page-1#comment-163 Nima Asrar Haghighi Sun, 11 Apr 2010 16:55:11 +0000 http://semseoexpert.com/uncategorized/sem-expertise-needed-to-be-an-sem-specialist#comment-163 Hi Mike, you are right about the importance of competition analysis. However, I see it as a part of keyword research process. You can conduct a keywords effectiveness analysis to find phrases that are easier for you to rank high while you can generate a great deal of traffic. However, in some cases, your strategy could be to go after competitive keywords if you have enough relevant content, high PageRank and good anchor texts in your backlinks. Hi Mike, you are right about the importance of competition analysis. However, I see it as a part of keyword research process. You can conduct a keywords effectiveness analysis to find phrases that are easier for you to rank high while you can generate a great deal of traffic. However, in some cases, your strategy could be to go after competitive keywords if you have enough relevant content, high PageRank and good anchor texts in your backlinks.

]]> By: Mike Jason http://www.semseoexpert.com/search-engine-marketing-consultant/sem-expertise-needed-to-be-an-sem-specialist/comment-page-1#comment-155 Mike Jason Wed, 07 Apr 2010 20:45:19 +0000 http://semseoexpert.com/uncategorized/sem-expertise-needed-to-be-an-sem-specialist#comment-155 I think you are missing an important point between <code> the keyword research starts </code> and between <code> The next expertise an SEM needs to develop is to write creative and compelling ad copies </code> The competition analysis is the most important part, because after you did your keyword research to find the right keywords you need to find how easy to beat this competition and what they used in their copies etc... Then you can advance to what follows. Thanks, great article too! Mike Jason <a href="http://www.skyhighlinker.com" rel="nofollow">SEO Software</a> I think you are missing an important point between

the keyword research starts

and between

The next expertise an SEM needs to develop is to write creative and compelling ad copies

The competition analysis is the most important part, because after you did your keyword research to find the right keywords you need to find how easy to beat this competition and what they used in their copies etc…
Then you can advance to what follows.

Thanks, great article too!

Mike Jason
SEO Software

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