Personalization & Google Universal Search Optimization

On the second part of my article on One Degree, Personalization and Universal Search Optimization, I covered different tactics and strategies on optimization of a website for personalized Universal search.

I argued that the first step in optimization is to make sure your site has a wide reach and has high visibility. Some of tactics I recommend are chasing the search long tail, utilizing Latent Semantic Indexing (LSI) concept, optimizing images and videos, writing high quality blog posts, building a presence on Google local search and news while keeping viral marketing in mind.

On the third part of the universal search optimization article, I cover two other strategies:

  • Being persuasive to take advantage of your rankings and luring traffic to your site.
  • Building a sticky and interesting website that keeps visitors coming back.

Some of the tactics covered here are optimizing your site using internal search, making it easy to bookmark your site, set up link baits while monitoring the performance of your initiatives utilizing Web Analytics applications.

The concluding section of the article I cover the effects of personalized search on Pay Per Click advertising. Here I argue that the rise of personalization can also boost PPC advertising on search engines.

I also suggest that the branding campaigns will have a crucial impact on the performance of your website in a personalized search era.

By NimaToronto SEO Expert

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Filed Under: PPC AdvertisingSearch Engine MarketingSearch Engine OptimizationSEMSEO


About the Author

Nima Asrar Haghighi is an Internet Marketing consultant with expertise in SEM (PPC Advertising), Organic SEO, RSS, Social Media and Web Analytics (Google Analytics IQ Certified). Nima holds an MBA in marketing, B.Eng. in Electrical Engineering, Project Management Certification, and CIW (Certified Internet Webmaster) in E-commerce. You can reach Nima at +Google Plus or LinkedIn.

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  1. […] By providing links to your other sites from your Google Profile, you can help Google better build a Social Graph of you on the Internet. Google can potentially use this data to better understand the relationship between sites, decide how to flow PageRank, and further personalize search results. […]

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