SEO Training in Toronto- Courses for Learning PPC

With the growth of search engine optimization and marketing and the ever growing demand for SEM and SEO experts who could help augment online marketing campaigns, more marketing and web design professionals are looking for SEM (ppc advertising) and SEO training courses to learn about the latest search engine optimization & marketing techniques.

As an early SEO and PPC adopter, I learned search engine optimization and marketing techniques by working on an online property, as I mentioned in my post: Back to the Future, and by trying new methods to improve search engines rankings and increasing traffic. As at the time, there were no formal SEM (pay-per-click) and SEO training courses, the only option was to go after trial and error methodology. The advantage of training yourself on SEO and SEM is the trill and self satisfaction of learning new SEO techniques and getting to put your thinking hat on. However, the disadvantage is that you learn at the cost of time and possible mistakes you make along the way which could potentially prove very costly in PPC advertising (AdWords, YSM, MSN adCenter).

How to Learn SEO & PPC?

Even though there are not many universities and colleges that offer SEO and PPC training courses, you can shorten the learning curve either by reading various SEM and SEO blogs online (check my blogroll for some good sites), read books on the topic (e.g., Search Engine Marketing Inc., Search Engine Optimization: An Hour a Day, SEO Bible) or talk to SEM SEO Experts to learn the basic and advanced search engine marketing techniques. Please note that there are many myths around search engine optimization. So, don’t put your trust in what you read unless you have tested the ideas and have seen their positive or negative impacts.

If you would like to learn search engine optimization and are looking for PPC & SEO training courses in Toronto, you can try search engine strategies Toronto workshops or SEMPO courses. You can always try to pick my brain as well.

Nima Asrar Haghighi, Toronto-based SEM, SEO, PPC Expert

Related Article: SEM Expertise Needed to Be an SEM Expert

Filed Under: PPC AdvertisingSearch Engine MarketingSearch Engine OptimizationSEMSEO

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About the Author

Nima Asrar Haghighi is an Internet Marketing consultant with expertise in SEM (PPC Advertising), Organic SEO, RSS, Social Media and Web Analytics (Google Analytics IQ Certified). Nima holds an MBA in marketing, B.Eng. in Electrical Engineering, Project Management Certification, and CIW (Certified Internet Webmaster) in E-commerce. You can reach Nima at +Google Plus or LinkedIn.

Comments (2)

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  1. avatar Anonymous says:

    how are you an expert exactly?
    Are you trained? Are you a programmer? Or did you get that idea from the top of you head?!
    What are your credentials? I’ve seen this article on other sites as well are you merely taken them and reposted them as your own? Also, can you link to site that you have actually optimized? Or programmed? its says your an CIW.. for which sites? Im confused, since they’re so many SEO SEM experts out there….

  2. avatar SEM Expert says:

    Dear Anonymous,

    Thanks for your comment. You raised some interesting questions. I will try to answer your questions as much as I could.

    Do I have a training? Are you referring to SEO training or PPC training? In this very blog post that you have commented on, I have explained that the majority of my knowledge in SEM and SEO comes from my years of experience optimizing websites for search engines and running PPC campaigns which goes back to Y2K and for over 120 websites. Of course my education in engineering where I learned programming, CIW which helped me better understand web design, e-commerce, SEO and web promotion, studying MCSE which helped me understand network administration, MBA in marketing with a dissertation on e-commerce and e-marketing and my award of achievement in Web Analytics have also helped me excel in my career.

    You have seen this article on other sites as well? I have tried to provide my thoughts on topics. So, unless my articles are copied somewhere else, they should be original and representative of my thoughts and my point of views on the subject matters.

    Linking to sites that I have optimized for? Unfortunately, I would have to pass on this. If at any time you decide to use the services provided through me, I would be more than happy to provide you with references and my SEO and SEM profile.

    Which sites I have programmed? I do not profess to be a programmer in any way even though I have done programming in the past (back in school and earlier in my career). Currently my focus is mostly on online marketing including search engine optimization and marketing and helping Clients achieve high ROI through SEO and SEM consulting and training. In addition, I do not believe you need to be a programmer to be an SEO/SEM expert. Though I know some smart programmers who are doing a great job providing SEO services.

    As for my CIW. I have to explain that CIW stands for Certified Internet Webmaster. This is a designation and it does not refer to any specific website. Again, if you decide to hire services offered through me, I would be more than happy to ask Certified Internet Web Professional program to provide you with the authentication.

    You are confused? I give you every right! You are right. There are many people out there who claim to be SEO or SEM experts. While receiving resumes and interviewing people for SEO and SEM positions, I have seen many people who claim to be experts and when they ask them few questions that are a little bit tricky, they show that they have just read few articles on SEM and SEO topics and there is nothing deep in there. There are also others who are being trained by experts for few months and they think they have learned all the SEO and SEM techniques and claim in their resumes that they have been senior SEO specialists where they have been just a junior staff in their previous organizations. Even though I believe getting training in SEO and SEM from an expert can reduce the learning curve; it would not replace years of experience dealing with a variety of websites.

    I hope you find my posts helpful and keep coming back and contribute.

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