About Nima Asrar Haghighi
About SEM SEO Expert – Nima Asrar Haghighi is an Online Marketing Expert in San Francisco – Bay Area with hands on experience in Search Engine Marketing (Pay-Per-Click Advertising), Natural Search Engine Optimization, Social Media Optimization (SMO), Really Simple Syndication (RSS), and Web Analytics. Nima holds a Master of Business Administration (MBA) in marketing, B.Eng. in Electrical Engineering, Project Management Certification, and CIW (Certified Internet Webmaster) in E-commerce.
Nima has acted as SEM and SEO specialist and consultant for companies in a wide range of industries ranging from IT, financial, education, high tech, publishing, social networking, and not-for-profit. He is currently a Group Account Director for search marketing division of Cornerstone Group of Companies. He acts as search engine marketing (SEM) and optimization (SEO) specialist / expert and consultant where he offers SEM services: PPC advertising (AdWords, YSM, MSN adCenter), SEO and Web Analytics services.
Nima has managed hundreds of Search Engine Optimization and Marketing campaigns across various industries and verticals including financial, automotive, real estate, education, social media, non-for-profit, publishing, legal, manufacturing, retail, entertainment, technology, recruitment and pharmaceutical, both B2C and B2B. For 10+ years, Nima has worked with over 150 marketers and market leaders such as Rogers, Transcontinental, Canwest, CIBC Wood Gundy, American Express, Hyundai, Wal-Mart, St. Joseph Media, Merck/Schering Plough helping organizations achieve their business objectives online.
Nima has started 3 search engine marketing companies/divisions from scratch. He is currently Group Account Director for search marketing division of Cornerstone Group of Companies. He acts as search engine marketing (SEM) and optimization (SEO) specialist / expert and consultant where he offers multi-lingual PPC advertising, SEO and SEM services.
With P&L responsibility, Nima has built a team of professionals in results-oriented online media, paid search, organic search, social media, web advertising and web analytics.
Nima has been involved in speaking engagements at CMA Non-for Profit conference, Mags University, Artez InterAction and Humber College.
Nima is also a Google AdWords Qualified Professional and a certified Google Analytics expert (GAIQ).
You may view Nima’s profile on LinkedIn at SEMSEOEXPERT or contact him at nima @ semseoexpert.com.
Head of Internet Marketing
Shopping.com, an eBay Company
December 2010 – Present
Group Account Director – Search Engine Marketing
Cornerstone Group of Companies
November 2005 – December 2010
Cornerstone Group of Companies is Canada’s leading provider of prospecting (search engine marketing, search engine optimization, direct mail, e-mail marketing, web advertising, alternative media, database marketing), database management and data integration solutions. Located in Toronto, Ontario, Canada
Providing Search Engine Marketing (SEM), PPC Advertising (Google AdWords, Yahoo Search Marketing and MSN adCenter), Search Engine Optimization (SEO) and Social Media Optimization (SMO), designing KPIs and Web Analytics Consulting Services as the director of search marketing division and resident SEM and SEO expert.
Search Engine Optimization (SEO) Specialist
AzoogleAds
September 2005 – November 2005 ( 3 months)
AzoogleAds is a performance-based online advertising network that delivers both results for its Advertisers, and revenue stream for its Publishers, through a user-friendly interface. In addition to affiliate marketing, AzoogleAds offers managed media buying services such as search engine marketing. Located in Markham, Ontario, Canada
- Managed search engine marketing (pay per click) campaigns on Google AdWords and Yahoo Search Marketing (YSM – Overture)
- Optimized landing pages to improve conversion rate & ROI for search marketing campaigns
- Conducted keyword research, keyword segmentation & wrote ad copies for search marketing & optimization campaigns
- Conducted link building & directory submission campaigns for optimizing organic rankings
- Worked with product managers, media buyers, designers, developers, copywriters, management, vertical manager & sales managers to ensure 360’ approach to search marketing (SEO/SEM)
- Acted as SEO/SEM consultant for media buying division and various verticals (e.g., financial, education)
- Prepared specifications for developing a search engine friendly Content Management System
- Created SEO-friendly Web hosting, copywriting, design & development documents
- Conducted research to develop products to monetize RSS feeds
- Conducted lead generation campaigns through affiliate marketing & search marketing
Internet Marketing (SEM & SEO) – Project Manager
9th sphere
January 2005 – September 2005 ( 9 months)
9thsphere is an award-winning web design & development company that offers custom website design, web application development, domain registration, web hosting and Internet marketing solutions (search engine optimization, search engine marketing, e-mail marketing, social media marketing, online reputation management). Located in Richmond Hill, Ontario, Canada
- Managed, tracked, analyzed and optimized Internet marketing and PPC projects to improve traffic for clients’ websites from a wide range of industries by acting as the search expert conducting
- Organic Search Engine Optimization (OSEO) utilizing applications such as Wordtracker, SEO Studio, WebPosition, Site Content Analyzer, Trellian SEO Toolkit, and IBP
- Pay Per Click and Paid for Inclusion (PPC, PFI) initiatives (Google AdWords, Overture (Yahoo YSM), Miva)
- Prepared a SEM/SEO manual and reporting template and training material to train experts
- Set up and implemented RSS feeds to syndicate newsletters to aggregators
- Wrote Search Engine friendly web copies
- Launched link popularity building campaigns and submitted Websites to online directories such as Yahoo, dmoz, bCentral and Zeal
- Conducted market research and competitive analysis
Internet Marketing Specialist (SEM & SEO)
Refco (Man Financial)
September 2004 – December 2004 ( 4 months)
Refco Inc. was a New York-based financial services company offering futures and commodities trading brokerage. The company was bought over by Man Financial (MF Global Ltd.). Located in Toronto, Ontario, Canada
- In the search expert/consultant capacity, conducted Search Engine Marketing Campaigns (PPC) utilizing Google AdWords and Overture (Yahoo Search Marketing)
- Improved Search Engine visibility through organic Search Engine Optimization (SEO)
- Implemented web statistics tracking and sales codes (doubleclick/DART, JAZreturns, Google, Overture) on the landing and thank you pages of Website
- Analyzed and reported Web traffics utilizing Website traffic analytics software (JAZreturns, WebTrends)
- Managed online affiliate services to create leads through online channels
- Set up and implemented RSS feeds to syndicate headlines to news aggregators and other websites
- Launched direct marketing campaigns, utilizing Client Management System (CRM)
- Managed the creation and maintenance of mini-sites Project in collaboration with outside vendors and consultants
Online Marketing Specialist / Consultant (SEM/SEO)
Gao Tech Inc.
July 2004 – September 2004 ( 3 months)
Scarborough, Ontario, Canada
- Acted as SEO / SEM consultant and expert
- Conducted online marketing Campaigns (SEM & SEO) for five online properties utilizing search PPC advertising platforms such as Google AdWords, Overture (Yahoo), FindWhat, and IndustryBrains
- Analyzed and reported Web traffics for 5 websites, utilizing Website traffic analytics software (StatCounter, AWStats, and Global Server)
- Submitted Websites to online directories such as Yahoo and dmoz
- Created, optimized and posted Newsletters and Press Releases (PR), utilizing Newsgroup Poster Master)
- Launched email marketing campaigns utilizing Atomic Mail platform
- Participated and presented in “2004 Wireless and Mobile WorldExpo” exhibition
Online Marketing & Business Development Specialist
VTRAC
April 2003 – June 2004 (1 year 3 months)
Richmond Hill, Ontario, Canada
- Conducted, analyzed and reported online marketing campaigns utilizing Web analytics software (WebTrends) and Google AdWords (increased traffic by 400%)
- Acted as online marketing resident expert and consultant
- Developed strategies to improve Search Engine visibility (SEO/SEM)
- Maintained and updated company Website content (HTML)
- Developed use case model for business processes and designed site elements
- Created and documented functional and interface requirements for a HR Portal, a Corporate Reward Program Portal and an Online Gift Reminder
- Liaised with upper management, Web designers, developers and other stakeholders
- Developed marketing plan to promote Business Development Solutions
- Managed database/direct marketing campaigns (mail and e-mail), utilizing contact management software (ACT! And MindScope)
- Conducted market research and competitive analysis (SWOT Analysis)
- Developed and distributed marketing collaterals
Education
- Award of Achievement in Web Analytics, 2006 – 2007
University of British Columbia, Vancouver
- Project Management, 2004 – 2005
Humber College, Toronto
- Certification, Master CIW Designer in E-Commerce, 2000 – 2001
New Horizons Computer Learning Centr, Dubai
- MBA, Marketing, 1999 – 2001
University of Lincoln, UK
- B.Eng., Electrical Engineering, 1992 – 1996
Azad University, Tehran
- Effective Public Speaking, 2005
Christopher Leadership Course, Toronto
Google AdWords Professional
Google Analytics Individual Qualification (IQ)
To contact Nima Asrar Haghighi, you may send an e-mail to nima @ sem seo expert.com
