| About SEM SEO Expert – Nima Asrar Haghighi is an Online Marketing Expert in Toronto with hands on experience in Search Engine Marketing (Pay-Per-Click Advertising), Natural Search Engine Optimization, Social Media Optimization (SMO), Realy Simple Synidcation (RSS), and Web Analytics.Nima holds a Master of Business Administration (MBA) in marketing, B.Eng. in Electrical Engineering, Project Management Certification, and CIW (Certified Internet Webmaster) in E-commerce.
Nima has acted as SEM and SEO specialist and consultant for companies in a wide range of industries ranging from IT, financial, education, high tech, publishing, social networking, and not-for-profit. He is currently a Group Account Director for search maketing division of Cornerstone Group of Companies. He acts as search engine marketing (SEM) and optimization (SEO) specialist / expert and consultant where he offers SEM services: PPC advertising (AdWords, YSM, MSN adCenter), SEO and Web Analytics services. Nima has managed hundreds of Search Engine Optimization and Marketing campaigns across various industries and verticals including financial, automotive, real estate, education, social media, non-for-profit, publishing, legal, manufacturing, retail, entertainment, technology, recruitment and pharmaceutical, both B2C and B2B. Nima is also a Google AdWords Qualified Professional and a certified Google Analytics expert (GAIQ). You may view Nima’s profile on LinkedIn at SEMSEOEXPERT or contact him at nima @ semseoexpert.com.  Group Account Director – Search Engine MarketingCornerstone Group of Companies November 2005 – Present Cornerstone Group of Companies is Canada’s leading provider of prospecting (search engine marketing, search engine optimization, direct mail, e-mail marketing, web advertising, alternative media, database marketing), database management and data integration solutions. Located in Toronto, Ontario, Canada Providing Search Engine Marketing (SEM), PPC Advertising (Google AdWords, Yahoo Search Marketing and MSN adCenter), Search Engine Optimization (SEO) and Social Media Optimization (SMO), designing KPIs and Web Analytics Consulting Services as the director of search marketing division and resident SEM and SEO expert. Search Engine Optimization (SEO) SpecialistAzoogleAds September 2005 – November 2005 ( 3 months) AzoogleAds is a performance-based online advertising network that delivers both results for its Advertisers, and revenue stream for its Publishers, through a user-friendly interface. In addition to affiliate marketing, AzoogleAds offers managed media buying services such as search engine marketing. Located in Markham, Ontario, Canada * Managed search engine marketing (pay per click) campaigns on Google AdWords and Yahoo Search Marketing (YSM – Overture) Internet Marketing (SEM & SEO) – Project Manager9th sphere January 2005 – September 2005 ( 9 months) 9thsphere is an award-winning web design & development company that offers custom website design, web application development, domain registration, web hosting and Internet marketing solutions (search engine optimization, search engine marketing, e-mail marketing, social media marketing, online reputation management). Located in Richmond Hill, Ontario, Canada * Managed, tracked, analyzed and optimized Internet marketing and PPC projects to improve traffic for clients’ websites from a wide range of industries by acting as the search expert conducting
* Prepared a SEM/SEO manual and reporting template and training material to train experts Internet Marketing Specialist (SEM & SEO)Refco (Man Financial) September 2004 – December 2004 ( 4 months) Refco Inc. was a New York-based financial services company offering futures and commodities trading brokerage. The company was bought over by Man Financial (MF Global Ltd.). Located in Toronto, Ontario, Canada * In the search expert/consultant capacity, conducted Search Engine Marketing Campaigns (PPC) utilizing Google AdWords and Overture (Yahoo Search Marketing) Online Marketing Specialist / Consultant (SEM/SEO)Gao Tech Inc. July 2004 – September 2004 ( 3 months) Scarborough, Ontario, Canada * Acted as SEO / SEM consultant and expert Online Marketing & Business Development SpecialistVTRAC April 2003 – June 2004 (1 year 3 months) Richmond Hill, Ontario, Canada * Conducted, analyzed and reported online marketing campaigns utilizing Web analytics software (WebTrends) and Google AdWords (increased traffic by 400%) Education University of British Columbia, VancouverAward of Achievement in Web Analytics, 2006 – 2007 Humber College, TorontoProject Management, 2004 – 2005 New Horizons Computer Learning Centr, DubaiCertification, Master CIW Designer in E-Commerce, 2000 – 2001 University of Lincoln, UKMBA, Marketing, 1999 – 2001 Azad University, TehranB.Eng., Electrical Engineering, 1992 – 1996 Christopher Leadership Course, TorontoEffective Public Speaking, 2005 To contact Nima Asrar Haghighi, you may send an e-mail to nima @ sem seo expert.com |
