Category: e-Mail Marketing

Customer Retention Strategy – Cost of Increased E-mail Frequency

Kirill Popov and Stefan Pollard have written two articles (1 & 2) on the cost of increased e-mail frequency. The articles argue that e-mail frequency is an important issue which can affect the bottom line of marketers both in short and long run. If e-mail frequency is low, marketers will face the cost of lost […]