Category: Social Media Marketing

Twitter Ad Platform for Businesses




Twitter is finally rolling out its self-serve ad platform to US based SMB audience through its partnership with American Express.  With this partnership, Twitter gets access to American Express cardholders and merchants.  First 10,000 small and midsize businesses who participate in this initiative will receive $100 in advertising credits to promote their tweets and accounts. […]






Google Social Search




As I mentioned in my blog posts on Universal Search and Personalized Search, Google has been working on personalizing its search results utilizing social media and networking sites. Google Social Search is meant to help searchers find the answers to their questions from their own social circle, a set of online friends and contacts they trust. […]






YouTube Captions – Automatic Closed Caption for Videos




Since the introduction of Universal Search (aka Blended Search), search engine marketers have been considering optimizing videos to rank high on search engine results pages as part of their SEO efforts. Some of the techniques SEO specialist use to optimize a video are: Using a keyword rich title for the video Tag video with relevant […]






Social Media Statistics – Socialnomics




There has been so many talks about social media and its impact on our society, businesses and marketing.  Here are some interesting stats on social media gathered by Erik Qualman the author of socialnomics. Statistics presented in this video shows the amazing growth of social media websites such as Facebook, YouTube and Twitter.






Facebook & Omniture Join Forces to Provide Automated Media Buying & Optimization




According to eMarketer, Facebook will surpass MySpace in terms of ad revenue this year, with Facebook expected to bring in $605 million in ad revenue compared to $385 million that MySpace is expected to nab.  With such a phenomenal growth in audience and engagement metrics, there is no surprise many online marketers have their eye […]






Twitter Ad Platform – Advertising on Twitter




Twitter seems to have finally found a way to monetize its social media platform. Following their deals with Google and Microsoft to provide them with real time search, there are rumours that they are ready to launch their advertising platform. Google has been long a believer of ad relevancy and they pioneered the concept of […]






My Space in Real Time Search




As I mentioned in my previous article on real time search, there would be more real time news feed added to the sources of real time search.  Google just announced that starting this week, they added the content of My Space to real time search.  Now Google provides a pool of news, photos and blog […]






Real Time Search – Twitter on Search Engine Results Pages




With the ever growing popularity of twitter and its role in providing real time news that search engines were not traditionally able to provide, Google decided to strike a deal with twitter and include real time search results on their SERPs (Search Engine Results Pages). Real time search is the new addition to the Google […]






Google Profiles – People Search Improvement or Social Media Supremacy?




Google announced earlier that by enhancing Google Profiles they give people a greater control over their online profiles when somebody searches for their names on search engines. Google has already started showing Google profile results at the bottom of US search queries for people names. Currently only 4 profiles are shown for name-query searches. These […]






Google goes Social with Google Friend Connect




Earlier this week, Google announced a preview release of the newest addition to its product mix, Google Friend Connect, a service that helps website owners grow traffic by enabling sites on the web to easily add social features to their websites. By offering Friend Connect, which can be added to a web property by simply […]






LinkedIn Launches Company Profile




Have you ever wondered how to use LinkedIn? Asked yourself whether you should join another Social Network? Is LinkedIn just another network marketing Website? Well, you are probably not alone! With so many social networking sites why should you bother joining LinkedIn? LinkedIn can be used for many purposes. It can be a simple way […]