Category: SEO

Handling Parameters to Prevent Duplicate Content

One of the challenges SEO managers face is to minimize the amount duplicate content on their sites.  Duplicate content can be problematic of the following reasons: PageRank Dilution: as the backlinks to your pages will be pointing to various version of your pages, rather than the canonical version of the pages getting all the benefits, […]

Google Boost – Advertising for Local Businesses

To help those who search for local businesses, Google has been offering local vertical and to help local businesses to promote their businesses provided them with local business center (renamed to Google Places). Recently Google introduced a new feature called Google Boost which allows businesses to create search ads directly from their Google Places account […]

Google Instant Impact on Organic & Paid Search

In my previous post, I mentioned about the introduction of Google Instant – an enhancement to the way Google shows its search results based on a predictive model and its potential impact on both SEO and SEM. These changes can impact the performance of AdWords campaigns and your PPC Advertising campaigns.  Although Google Instant would […]

Optimizing for Bing – SEO after Search Alliance

As I mentioned in my previous post (Yahoo & Microsoft Search Alliance), the alliance is well on its way. Some Bing results have already started to show up on Yahoo particularly in US.  As a result of the testing,  some sites have seen fluctuations on their rankings. The search alliance also impacts organic search (web, […]

Site Speed – A Factor in Google Algorithm

Just 2 years after introducing Landing Page Impact on AdWords Quality Score, Google just announced that they are now using site speed as a factor in their search ranking algorithm. Currently, website speed does not have a huge impact on the ranking and still site relevance and backlinks are more important factors in SEO; however, […]

Real Time Search – Twitter on Search Engine Results Pages

With the ever growing popularity of twitter and its role in providing real time news that search engines were not traditionally able to provide, Google decided to strike a deal with twitter and include real time search results on their SERPs (Search Engine Results Pages). Real time search is the new addition to the Google […]

SES 2009 – Search Engine Strategies Conference

Time flies…June is around the corner and so is Toronto SES 2009. It is as if it was just yesterday, I attended SMX Search Analytics Toronto and exhibited at Toronto Search Engine Strategies Conference back in 2008. We will be again exhibiting at 2009 SES event which will be held at Sheraton Centre Toronto Hotel. […]

Google Profiles – People Search Improvement or Social Media Supremacy?

Google announced earlier that by enhancing Google Profiles they give people a greater control over their online profiles when somebody searches for their names on search engines. Google has already started showing Google profile results at the bottom of US search queries for people names. Currently only 4 profiles are shown for name-query searches. These […]

SMX Search Analytics – Toronto

After Danny Sullivan and Chris Sherman departed from Search Engine Strategies (SES) conference and expo series, initiated SMX Search Marketing Expo. SMX brings together some of the sharpest minds in the search engine marketing industry. Earlier in April, I attended Toronto SMX Search Analytics Conference and Expo. The purpose of Search Analytics is to provide […]

Most Popular SEM SEO Expert BLog Posts of 2008

After a great and relatively long vacation in Dubai, I am back in Toronto. It’s the time to ponder how another year passed, what I have achieved and what I should plan for 2009. So, I reviewed 2008 traffic to the site. Here are the most popular blog posts: SEO KPIs How to Create XML […]

XML Sitemap for Large Sites

In my previous two articles (How to Generate XML Sitemap for Your Website and Submit XML Sitemap to Google, Yahoo and MSN), I explained how you can generate XML sitemaps and submit them to search engines. What if your website has a large number of pages? How do you create and submit XML sitemaps for […]

SEO Training in Toronto- Courses for Learning PPC

With the growth of search engine optimization and marketing and the ever growing demand for SEM and SEO experts who could help augment online marketing campaigns, more marketing and web design professionals are looking for SEM (ppc advertising) and SEO training courses to learn about the latest search engine optimization & marketing techniques. As an […]

Google Search Based Keyword Tool – SKTool

Google just announced the introduction of its new keyword search tool. Google’s new free keyword suggestion tool is called Search-based Keyword Tool (SKTool or SbKT). Whether you use keyword research tools for SEO or PPC advertising using AdWords, YSM (previously Overture), MSN and adCenter, you can benefit from Google’s new and free keyword tool. The […]

SEO vs. PPC Promotion Strategies

Marketing SEO vs. PPC Promotion StrategiesSEO or SEM? This is a question you might have asked yourself. You have the budget to allocate either to SEO market your products and services or take advantage of PPC advertising to promote your website. When deciding on your marketing strategies, there are many factors that you need to […]

Not for Profit Conference – 2008 NFP Seminar by CMA

I will be speaking at 2008 CMA Not-for-Profit Conference on October 7, 2008 here in Toronto. The objective of this seminar is to share with the non profit organizations ways to develop an inegrated marketing strategy and to showcase innovative concepts in the not-for-profit industry. The audience for this event will be marketing and management […]