Google launched its latest innovation: Google Instant. Google Instant is actually an enhancement to their search technology that shows the search results as you type your search query. This means that you can scan a results page while you type. The whole concept runs based on a predictive model. As users type a search query, […]
Back in May, Google introduced AdWords Broad Match Modifier by launching the beta version in Canada and UK. The broad match modifier is a targeting feature that lets advertisers create keyword phrases in their AdWords accounts which have greater reach than phrase match and more control than broad match. Google has now rolled out the […]
Google has been trying a new format of ad delivery for AdWords. It seems that Google is testing showing ads under different headings. The ads with the higher quality score, most likely triggered by exact match keywords, seems to rank high. Then Google shows the other ads under different relevant headings most like triggered by […]
Google just announced the addition of Target CPA Bidding to its conversion optimizer tool. With this feature, you can set the Target Cost Per Acquisition (CPA) Bidding at the campaign level which lets Google AdWords know the average amount you are ready to pay for a conversion. When Google first introduced Conversion Optimizer, the tool […]
As I mentioned earlier, Google introduced its new Remarketing feature. Google remarketing (a.k.a remessaging) can be used to develop and implement different strategies such as: Retargeting all visitors to your site. For example, if you are an online publisher, you can choose to retarget those people who have visited your site and not subscribed to […]
Being an innovator might not necessarily mean you will be successful. In order for an innovative product to catch on, the market should be ready for accepting the product and you need to have the marketing arm that can push the product. Yahoo was the first major search engine who got into behavioural marketing by […]
One of the less frequently used yet useful reports provided by Google AdWords is Reach and Frequency report. If you advertise using placement-targeted campaigns, AdWords’ Reach and Frequency Performance report helps you see how many users saw your placement-targeted ads and how frequently they viewed them over a period of time. To generate this report, […]
Google recently re-introduced its Click to Call ads feature. With the wide spread use of smart phones and the growth of mobile search, Google has decided to take another look at Click to Call advertising concept they introduced a couple of years ago. At the time, the focus was mostly on the desktop where calling […]
Google AdWords offers a report called Search Query Performance report that can be a very powerful tool for improving your Google AdWords PPC campaign. As I mentioned in my previous post on keyword research, keyword selection can make or break a SEM campaign. You can utilize keyword research tools such as Wordtracker, Google AdWords keyword […]
Have you ever wondered what kind of impression coverage (share of voice) you have on your Google AdWords campaigns? To help you get a better insight into your AdWords campaign`s share of voice, Google allows you run Impression Share reports both at the campaign and account levels. Impression share is a metric that represents the […]
To ensure that you run effective SEM campaigns, you should take advantage of Web Analytics applications to better understand and optimize the performance of your campaigns. If you use Google AdWords to run PPC ads, you can easily integrate Google AdWords and Google Analytics by linking the two applications. However, you may find some discrepancy […]
Time flies…June is around the corner and so is Toronto SES 2009. It is as if it was just yesterday, I attended SMX Search Analytics Toronto and exhibited at Toronto Search Engine Strategies Conference back in 2008. We will be again exhibiting at 2009 SES event which will be held at Sheraton Centre Toronto Hotel. […]
After Danny Sullivan and Chris Sherman departed from Search Engine Strategies (SES) conference and expo series, initiated SMX Search Marketing Expo. SMX brings together some of the sharpest minds in the search engine marketing industry. Earlier in April, I attended Toronto SMX Search Analytics Conference and Expo. The purpose of Search Analytics is to provide […]
Advertising on Google has become an important part of Internet marketing mix. Google AdWords can be marketers’ best friend. Whether you are looking to raise brand awareness, lunch a new product, generate more leads, increase traffic to your site or sell products and services online, Google pay per click advertising can prove useful. As I […]
After a great and relatively long vacation in Dubai, I am back in Toronto. It’s the time to ponder how another year passed, what I have achieved and what I should plan for 2009. So, I reviewed 2008 traffic to the site. Here are the most popular blog posts: SEO KPIs How to Create XML […]
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