Google Boost – Advertising for Local Businesses
To help those who search for local businesses, Google has been offering local vertical and to help local businesses to promote their businesses provided them with local business center (renamed to Google Places).
Recently Google introduced a new feature called Google Boost which allows businesses to create search ads directly from their Google Places account eliminating the need to create and run local ads using Google AdWords.
With Google Boost, businesses set up their ads once and do not need to manage their ads on an ongoing basis after the initial set up. The ads added to Google Places, may appear either in the Sponsored Links section of Google or Google Maps results pages.
Google Boost for Local Businesses
Google Boost can have major impact both on SEO and PPC Advertising. As Google boost will take over most of the SERPs, small businesses need to pay more attention to their Google Places account and add as much information about their business as possible and optimize their listings.
It will also entice more small businesses to get sponsored links through Google Boost making the local phrases more competitive.
Of course this is a beta feature which is being tested in San Francisco, Houston and Chicago. Interested businesses outside these locations can request to receive notification when Google Boost becomes available in their area by filling out this form.
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Filed Under: PPC Advertising • SEO
