Search Engine Optimization

Search Engine Optimization, also known as SEO (a branch of Search Engine Marketing), is the process of optimizing your website undertaken by SEO Experts so that it gets a high ranking for your targeted key phrases.  In other words, Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “organic” or “natural” search engine results for  your targeted keywords. Usually, the higher up a site is presented in the Search Engine Results Pages (SERPS) or the better its “rank”, the more Internet searchers will visit that site.

Organic Search Engine Results - Toronto

With the introduction of blended search (e.g., Google Universal), SEO should also target different kinds of searches verticals including image search, local search, video search and industry-specific vertical search engines.

As a marketing strategy for increasing a site’s traffic and relevance, Search Engine Optimization considers how search engine algorithms work and what searchers are looking for. SEO practice involves a web site’s coding, design hierarchy, presentation, and structure, as well as fixing technical and coding problems that could prevent search engines spidering and indexing a site completely.

“SEO” can also stand for “search engine optimizer”. SEOs are consultants who carry out optimization of websites. Search engine optimization can be either done in house or outsourced to the firms that offer SEO as a stand-alone service or as a part of a broader marketing mix.

Because effective SEO may require changes to the source code of a web site, SEO tactics are better to be incorporated into web site design and development. This ensures that a site is designed in a “search engine friendly” manner.   A search engine friendly design takes into consideration factors such as menus, content management systems (CMS), URLs,  naming conversions, site structure and hierarchy.

Search Engine Optimization Articles from Toronto SEO Expert:

Toronto SMX Search Analytics – A quick overview of 2009 SMX Search Analytics Conference and Expo in Toronto.

Search Engine Optimization Courses – If you have ever wondered what are the best ways to learn SEO, this  blog post offers some recommendations.

Google Introduces Search-based Keyword Search Tool – Google AdWords is now equipped with a new and improved keyword research tool that provides keyword suggestions through analyzing websites and relying on Google keyword query database.  Even though this tool is meant for AdWords campaigns, it can prove useful for SEO keyword research as well.

SEO or PPC? – You would like to know where to allocate your website promotion budget?  Search Engine Optimization brings  depth to your overal strategies.  SEO and PPC could bring synergy to your marketing mix.

How to Write and  Optimize Press Releases for Search Engines – How to write search engine friendly press releases and distribute PRs through major online distribution services.

SEO Expert in Toronto – Hiring Again – Recruiting search engine optimization specialist in Toronto.

Search Engine Strategies Toronto – SES  Conference 2008 – Exhibiting at SES show in Toronto.

SEO Copywriters & Search Engine Optimization – Writing SEO friendly copy for websites in order to generate targeted traffic.

KPIs for Measuring SEO Success – Ranking high on search engines results pages is important.  However, it is important to define Key Performance Indicators that help you measure the success of your SEO activities.

Google Wages War against Paid Text Link for SEO – Link building has been an integral part of search engine optimization.  However, search engines have not been a fan of paid links and Google is trying to crackdown on them.

Link Building Strategy – Are blogs treated differently? – Blogs seem to be a great source of creating fresh content and building links.

Personalization & Google Universal Search Optimization – Optimizing websites considering personalization and universal search.

Optimizing for Personalized and Universal Search – Search personalization and universal or blended search add more to the SEO mix.

Should You Outsource SEO / SEM Services? – Pros and cons of outsourcing SEO and SEM services.

Submit Sitemap to Google, Yahoo and MSN – Taking advantage of XML sitemaps and submitting them to major search engines.

Back to the Future – The story of how I got into the search business.

Keyword Research for SEO – Conducting keyword research for search engine optimization and marketing.

Professional SEO Specialist – Toronto – Hiring search engine optimization experts.

Yahoo Search – Site Explorer – Yahoo SiteExplore: a great tool for search engine optimization.

More articles on Search Engine Optimization.