As mentioned in my previous post, we exhibited at Search Engine Strategies Conference here in Toronto.  SES Toronto was held in Hyatt Regency which I really liked as a venue.

The exhibition hall was much busier than last year.   However, what was very interesting was the large number of visitors from Yellow Pages sales force.  It seems that Yellow Pages on its quest to protect its market share from Google and not to lose its valuable advertisers has seen the necessity of training their sales force to better understand search engine marketing.

Here is the interview of Byron Gordon from SEO-PR with me.

Maile also hinted on Google’s plans to go after microsites that are only created for SEO purposes and add no value to the web ecosystem.

Here are some pictures from our booth.

It is about that time of the year to gear up for the SES Toronto. Search Engine Strategies conferences will be on June 10 and 11. This year`s event venue is Hyatt Regency Toronto.

After going through SES 2009,SMX Search Analytics Toronto and Toronto Search Engine Strategies Conference during recession, I am looking forward to a more exciting event in a year that Canadian economy seems to be on the upswing.

We will be exhibiting at Search Engine Strategies again. On June 9th, there will be tow SEM training workshops(more on SEM SEO Training).

Search Engine Strategies is a great opportunity for web marketers to expand their knowledge of Search Engine Marketing and Search Engine Optimization.

Time flies…June is around the corner and so is Toronto SES 2009. It is as if it was just yesterday, I attended SMX Search Analytics Toronto and exhibited at Toronto Search Engine Strategies Conference back in 2008.

After Danny Sullivan and Chris Sherman departed from Search Engine Strategies (SES) conference and expo series, initiated SMX Search Marketing Expo. SMX brings together some of the sharpest minds in the search engine marketing industry.

Earlier in April, I attended Toronto SMX Search Analytics Conference and Expo. The purpose of Search Analytics is to provide marketers with insight into their visitors, customers and those who bounced away. The promise of the event is to equip advanced search marketers with tools, tactics and strategies that can maximize the effectiveness of their search engine marketing campaigns.

Toronto SMX Search Analytics conference kicked off by keynote speaker, Venessa Fox and covered topics such as:

• Analyzing & Converting Organic Search Traffic – Covering SEO KPIs
• Analyzing & Converting Paid Search Traffic – Utilizing Web Analytics to measure PPC campaigns
• Up Close with Google Analytics – Measuring traffic utilizing GA
• Top Ten Customized Search Analytics Reports – Creating Custom Executive Dashboards
• Successful Testing for Improved Search Marketing ROI – A/B and Multivariate Testing
• Traffic Segmentation & Why It Matters – segmenting organic and paid search traffic by location, demographic and psychographics to improve ROI
• Search Analytics & Competitive Intelligence – Analyzing competitors’ strategies and bit them at their own game
• Creating a Data-Driven Culture – Building an Analytics and data driven culture in the organization

The two-day Toronto SMX Search Analytics program was jam-pack of information. While SES Toronto is a great source of information for marketers interested in Search Engine Marketing, SMX series are more suitable for more seasoned search marketers.

Nima Asrar Haghighi, SEM & SEO Expert

I will be speaking at 2008 CMA Not-for-Profit Conference on October 7, 2008 here in Toronto. The objective of this seminar is to share with the non profit organizations ways to develop an inegrated marketing strategy and to showcase innovative concepts in the not-for-profit industry.

The audience for this event will be marketing and management teams from non for profit organizations and agencies.

In this speach I will cover how search engine marketing and search engine optimization can be a powerful tool for marketing managers while web analytics can provide executives and management teams with insight on their marketing campaigns.

I will also touch base on Google Grants for non-profit organizations can be utilized for fundraising.

Learn more about this non-for profit conference.

Nima Asrar Haghighi – SEM SEO Expert