Just received an update e-mail from Google regarding my Google Ad Manager Account. Since Google’s acquisition of DoubleClick back in 2008, they have made some improvements to Google Ad Manager to ensure easier and faster inventory and ad operations management.
Google introduced their next generation of publisher ad serving platform – DoubleClick for Publishers (DFP) which leverages the strengths of Google and DoubleClick. The new ad serving platform is available in two formats: DoubleClick for Publishers, for large sites, and DFP Small Business, a free version for smaller sites.
As a result, all Google Ad Manager publisher accounts will be upgraded to DFP Small Business.
The new Google DFP has new features such as open web services API and an overhauled user interface that has an improved trafficking workflow and delivery algorithm. You can still login to DFP Small Business with Google Ad Manager credentials (username and password).
You can learn more about Dart for Publishers (DFP) and its features and benefits here.
Well,
Yesterday, I received a package in the mail…..I was wondering what it could be…..Yes…It was my certification posted to me.
Now I have piece of paper in my hand that reads “Project Management with Honors“!
Another brick in the wall !
Some ask me what exactly I am looking for…..Being an Electrical Engineer, MBA, CIW and now PM….
Well, no matter how much I study and no matter what I study, I am always thirsty to learn more….
Interesting enough, no matter how fields seem different and separate, they are all from a single source and talk the same language if you listen more carefully.
There are many ways to the destination……and if I got it right, destination is the same as the source…..
We, all, start from the source and move toward our destination and if we persist on perfection we will get back to our source!
Bid Jamming – The process by which a search marketer sets its bid as such that it makes its competitors pay their maximum CPC.
Bid Management Tool - A software that automatically changes your bid for you to maintain your position on Yahoo result pages considering the maximum CPC you are ready to pay for a phrase.
CIW – It is an acronym for Certified Internet Webmaster.
Cost Per Click – Also known as CPC, is a term used in Paid Per Click Advertising. It refers to the cost you encounter every time your advertisement is clicked.
CPC – See Cost Per Click
CPM – It is an acronym representing cost per thousand impressions (number of times your ad served). In CPM model, your cost is calculated by multiplying the number of impressions by the CPM rate negotiated by the publisher.
Google AdWords Qualified Professional – is a Qualified Individuals within the Google Advertising Professionals program who has passed the Google Advertising Professionals Exam and have met other requirements in order to achieve this level of recognition.
KPI – Key Performance Indicator
MBA – Master of Business Administration
Paid For Inclusion – Also known as PFI, refers to paid submission of a website to the search engines/directories to ensure its inclusion in their database. It usually does not guarantee the ranking.
Paid Per Click – Also known as PPC, is a form of advertising on the net where you only pay commission when your advertisement is clicked.
PFI – See Paid For Inclusion
Podcasting - podcasting term is coined by combining ipod and broadcasting. It refers to broadcasting audio/video files over the Internet using RSS or Atom feeds.
PPC - See Paid Per Click
Really Simple Syndication - Is a means of distributing dynamic and frequently changing content. It is in XML format and distributed among the subscribers through their RSS aggregators.
RSS – See Really Simple Syndication
RSS Feeds - Are usually the summaries of Website content, articles or blog posts that are published in RSS format.
Search Engine Marketing – Also known as SEM, refers to the marketing initiatives undertaken to promote a website on search engines.
Search Engine Optimization – Also known as SEO, is the process of optimizing your website so that it gets a high ranking for your targeted key phrases.
SEM – See Search Engine Marketing
SEM Expertise – the set of skills required to conduct search engine marketing proficiently.
SEO - See Search Engine Optimization
SERP - is an acronym for Search Engine Result Page
