Category: General

Google Ad Manager is now DoubleClick for Publishers (DFP Small Business)




Just received an update e-mail from Google regarding my Google Ad Manager Account.  Since Google’s acquisition of DoubleClick back in 2008, they have made some improvements to Google Ad Manager to ensure easier and faster inventory and ad operations management. Google introduced their next generation of publisher ad serving platform – DoubleClick for Publishers (DFP) […]






Project Management Certification




Well, Yesterday, I received a package in the mail…..I was wondering what it could be…..Yes…It was my certification posted to me. Now I have piece of paper in my hand that reads “Project Management with Honors“! Another brick in the wall ! Some ask me what exactly I am looking for…..Being an Electrical Engineer, MBA, […]






Glossary of Terms




Bid Jamming – The process by which a search marketer sets its bid as such that it makes its competitors pay their maximum CPC.Bid Management Tool – A software that automatically changes your bid for you to maintain your position on Yahoo result pages considering the maximum CPC you are ready to pay for a […]