SEO Plateau – How to Break it

Back in 2002, I was just a new immigrant in Canada.  It was tough moving to a new country, getting to know the culture, finding new friends who can fill in the empty space of family members and friends I left behind back home, learning how the job mark works, etc.  To say the least, it was a stressful time.  As a way to manage stress, I started jogging in the beautiful city of Toronto. It made a huge impact on how I felt about myself and my new home.

As the weather started to get colder – yes believe you me, Toronto gets cold 😉 – I joined a local GYM in Toronto.  I started working out on my own for a few years.  Even though I was feeling good, I was not seeing great results.

Then one day I had knee injury while we were in Niagara Falls with a couple of friends. As a result I stopped working out for a while.  After resting to heal for a couple of months, I rejoined the GYM; however, this time around, I hired a professional personal trainer to ensure I am doing the exercises right. It was only then when I realized I was doing a lot of moves wrong – spending so much energy and not getting the most return possible.

It made me thinking this is very much like the business world.  Throughout the years I have worked with great marketers who had decided to take on search by themselves.  The issue with Google AdWords or SEO is that they are deceivingly simple.
You can read a few articles and play around with the tools and you might feel that you know how to manage your campaigns and website.  However, there are so many small details that you only learn by years of experience working on a wide range of websites and industries.

As part of my training program, my personal trainer keeps changing my routine so that I do not hit a plateau.  You need to do the same with your link building process.  If you keep doing the same, you will not get the maximum impact.  You need to be creative and diversify your link building and link baiting exercises.

Nevertheless, it is important to keep in mind that getting the basics right is still crucial.  The same way you need to use the right form and breathe properly when you workout, you need to make sure your site is crawlable, has valuable content and linked properly.

As Six Sigma suggests, always Define the problem, Measure the process, Analyze the data, Optimize the process, and Control process to ensure desirable results.

Filed Under: Search Engine Optimization