Google Ad Manager is now DoubleClick for Publishers (DFP Small Business)

Just received an update e-mail from Google regarding my Google Ad Manager Account.  Since Google’s acquisition of DoubleClick back in 2008, they have made some improvements to Google Ad Manager to ensure easier and faster inventory and ad operations management.

Google introduced their next generation of publisher ad serving platform – DoubleClick for Publishers (DFP) which leverages the strengths of Google and DoubleClick.  The new ad serving platform is available in two formats: DoubleClick for Publishers, for large sites, and DFP Small Business, a free version for smaller sites.

As a result, all Google Ad Manager publisher accounts will be upgraded to DFP Small Business.

The new Google DFP has new features such as open web services API and an overhauled user interface that has an improved trafficking workflow and delivery algorithm.  You can still login to DFP Small Business with Google Ad Manager credentials (username and password).

You can learn more about Dart for Publishers (DFP) and its features and benefits here.

Filed Under: General


About the Author

Nima Asrar Haghighi is an Internet Marketing consultant with expertise in SEM (PPC Advertising), Organic SEO, RSS, Social Media and Web Analytics (Google Analytics IQ Certified). Nima holds an MBA in marketing, B.Eng. in Electrical Engineering, Project Management Certification, and CIW (Certified Internet Webmaster) in E-commerce. You can reach Nima at +Google Plus or LinkedIn.

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