Google AdWords Testing New Ad Delivery

Google has been trying a new format of ad delivery for AdWords.  It seems that Google is testing showing ads under different headings.

The ads with the higher quality score, most likely triggered by exact match keywords, seems to rank high.  Then Google shows the other ads under different relevant headings most like triggered by broad match keywords.

Google Testing New Ad Delivery Format

Google Testing New Way to Serve AdWords Ads

Filed Under: PPC AdvertisingSearch Engine MarketingSEM


About the Author

Nima Asrar Haghighi is an Internet Marketing consultant with expertise in SEM (PPC Advertising), Organic SEO, RSS, Social Media and Web Analytics (Google Analytics IQ Certified). Nima holds an MBA in marketing, B.Eng. in Electrical Engineering, Project Management Certification, and CIW (Certified Internet Webmaster) in E-commerce. You can reach Nima at +Google Plus or LinkedIn.

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