Yahoo & Microsoft Search Alliance
It seems that the Yahoo and Microsoft Search Alliance is going to happen as planned in October and we are not going to wait until the end of holiday season. As announced back in February, Yahoo and Microsoft forged an alliance to provide their users with a new search experience by providing relevant results faster and offering more value for advertisers and in the process challenge Google’s supremacy.
Once the search alliance is in place, the organic search results pages will be served by Bing and paid search listings will be served by Microsoft adCenter instead of Yahoo Search Marketing platform. Nevertheless, Yahoo will continue to enhance the search results by providing relevant content from Yahoo content properties, vertical search and search tools and filters. So, both companies will continue to have differentiated consumer search experiences.
Yahoo and Microsoft search alliance does not cover companies’ display advertising and other web properties such as email and instant messaging.
In the upcoming posts I will talk about the impacts of Yahoo and Microsoft search alliance on PPC campaigns on Yahoo and Bing (MSN) as well as what needs to be done as far as SEO is concerned.
Filed Under: PPC Advertising • Search Engine Optimization
