KPIs for Measuring SEO Success

Measuring the success of Search Engine Optimization process for a website beyond the ranking reports is a must. SEO experts do their best to optimize sites for high rankings for keywords with high effectiveness index. However, with the new developments in search personalization, relying only on ranking reports to evaluate the effects of organic search optimization is not enough.

That is why web marketers should think of other metrics and indicators that help them evaluate the performance of SEO initiatives. That is where Web Analytics comes to rescue.

Mike and I are working on a project together and we came up with some possible “Key Performance Indicators” for measuring natural optimization for websites. Mike has written a great article called “The KPI of SEO” on this topic.

For those who have not yet clicked through to Mike’s blog, here are the SEO KPIs:

• Change in Visits/Visitors from Organic Search
• Change in Number of Organic Search Keywords
• Change in the Number of Entry Pages
• Change in the Number of Branded Keywords

Of course depending on the objectives of a site (selling advertising, e-commerce, lead generation, technical support) we can define other Key Performance Indicators (KPIs) to compliment these metrics.

By NimaToronto SEM SEO Expert
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Technorati Tags:SEO, Search Engine Optimization, Web Analytics

Filed Under: Search Engine OptimizationSEOWeb Analytics


About the Author

Nima Asrar Haghighi is an Internet Marketing consultant with expertise in SEM (PPC Advertising), Organic SEO, RSS, Social Media and Web Analytics (Google Analytics IQ Certified). Nima holds an MBA in marketing, B.Eng. in Electrical Engineering, Project Management Certification, and CIW (Certified Internet Webmaster) in E-commerce. You can reach Nima at +Google Plus or LinkedIn.

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