Category: Search Engine Marketing

To Brand or To Measure: That is the Question, or Is It?

As I mentioned in my earlier post (Interactive Marketing Speaking Engagement), I had a presentation on the topic of search engine marketing in Canada. The event topics were more targeted toward direct marketing and direct response. However, among attendees there were some very sharp people with branding background. Not surprisingly, a debate was going on […]

Bid Jamming – Not So Sweet a Jam!

Bid Jamming refers to a practice that came to existence short after Overture offered its bid management tool. Now called YSM, Overture’s bid management tool shows online advertisers how much their competitors bid for a particular phrase. This tool soon proved to be a double-edged sword for search engine marketers. Utilizing bid management tools, SEMs […]

AOL Dilemma – Google or MSN?

Well, I told you the search engine battlefield is getting interesting! It is speculated that Google has started talks with Time Warner to bid on AOL as a preemptive measure. The AOL and MSN merger could be a blow to Google’s market share and revenue – Google generates more than $350 million revenue annually from […]

MSN & AOL vs. Google & Yahoo

There are so many speculations on the confidential talks between Microsoft and Warner Brothers on the possible cooperation of MSN and AOL web properties in order to create a new or collaborative portal and messaging service. This could help AOL & MSN to compete fiercely with big guys: Google and Yahoo. This could be especially […]

Search Engine Marketing Inc.

I have just started reading a new book on SEO & SEM entitled Search Engine Marketing Inc. by Mike Moran and Bill Hunt. It is by far one of the best books I have ever read on the subject. It is well organized and covers topics such as setting website goals, keyword research, optimizing content, […]

AdSense for Feeds

Google has now launched the beta version of its AdSense for feeds. This program works like the AdSense program and delivers contextually targeted advertising through RSS feeds. With this move, Google would create more opportunities for its advertisers as well as more revenue potential for its publishers and of course Google itself. Given the popularity […]

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