I have just started reading a new book on SEO & SEM entitled Search Engine Marketing Inc. by Mike Moran and Bill Hunt. It is by far one of the best books I have ever read on the subject. It is well organized and covers topics such as setting website goals, keyword research, optimizing content, building link popularity, and optimizing landing pages.
This book is especially usefull for Internet Marketers in the corporate environment who are dealing with huge websites.
SEM Expert
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