Search Engine Marketing Inc.

I have just started reading a new book on SEO & SEM entitled Search Engine Marketing Inc. by Mike Moran and Bill Hunt. It is by far one of the best books I have ever read on the subject. It is well organized and covers topics such as setting website goals, keyword research, optimizing content, building link popularity, and optimizing landing pages.

This book is especially usefull for Internet Marketers in the corporate environment who are dealing with huge websites.

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Filed Under: Search Engine MarketingSearch Engine OptimizationSEMSEO

About the Author

Nima Asrar Haghighi is an Internet Marketing consultant with expertise in SEM (PPC Advertising), Organic SEO, RSS, Social Media and Web Analytics (Google Analytics IQ Certified). Nima holds an MBA in marketing, B.Eng. in Electrical Engineering, Project Management Certification, and CIW (Certified Internet Webmaster) in E-commerce.

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