Twitter Ad Platform – Advertising on Twitter

Twitter seems to have finally found a way to monetize its social media platform. Following their deals with Google and Microsoft to provide them with real time search, there are rumours that they are ready to launch their advertising platform.

Google has been long a believer of ad relevancy and they pioneered the concept of Quality Score to promote and reward the most relevant ads. Twitter seems to follow the footsteps of Google.   According to Twitter`s head of product management, they are planning to make the ads relevant and useful so that they are seamless and users do not think of them as ads. 

We have to wait and see if they can succeed in incorporating the ads in the tweets without negatively impacting user experience.

Social Media Consultant

Filed Under: SMOSocial Media Marketing


About the Author

Nima Asrar Haghighi is an Internet Marketing consultant with expertise in SEM (PPC Advertising), Organic SEO, RSS, Social Media and Web Analytics (Google Analytics IQ Certified). Nima holds an MBA in marketing, B.Eng. in Electrical Engineering, Project Management Certification, and CIW (Certified Internet Webmaster) in E-commerce. You can reach Nima at +Google Plus or LinkedIn.

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