Day 2 of Search Engine Marketing & Optimization Expo

As I mentioned in my earlier post, I attended the second day of SES conference. I did not attend the first day as most of the topics covered on that day were very basic. On May 5, the topics were more about SEM and its dynamics.

I selected the following sessions to attend:

  • Perfecting Paid Listing
  • Search Engines & Web Server Issues
  • Auditing Paid Listing & Click-fraud Issues
  • Ad Management Tactics
  • Shopping Search: Opportunities & Tactics

Overall, It was a useful day as I got the chance to exchange ideas with other experts and the heavy weights in the industry such as Chris Sherman and Danny Sullivan.

On the next posts I will go further in detail on each session.

Filed Under: Search Engine Events


About the Author

Nima Asrar Haghighi is an Internet Marketing consultant with expertise in SEM (PPC Advertising), Organic SEO, RSS, Social Media and Web Analytics (Google Analytics IQ Certified). Nima holds an MBA in marketing, B.Eng. in Electrical Engineering, Project Management Certification, and CIW (Certified Internet Webmaster) in E-commerce. You can reach Nima at +Google Plus or LinkedIn.

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