As I mentioned in my earlier post, I attended the second day of SES conference. I did not attend the first day as most of the topics covered on that day were very basic. On May 5, the topics were more about SEM and its dynamics.
I selected the following sessions to attend:
- Perfecting Paid Listing
- Search Engines & Web Server Issues
- Auditing Paid Listing & Click-fraud Issues
- Ad Management Tactics
- Shopping Search: Opportunities & Tactics
Overall, It was a useful day as I got the chance to exchange ideas with other experts and the heavy weights in the industry such as Chris Sherman and Danny Sullivan.
On the next posts I will go further in detail on each session.
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